Programs
Content Foresight

Content Foresight

Will take place in spring 2025

One step ahead of the future: Recognizing tomorrow's developments today with Content Foresight.

Eine junge, dunkelhaarige Frau in einem rosa Pullover testet eine VR Brille. nextMedia.Hamburg

2025, our Content Foresight program is dedicated to the topic of artificial intelligence (AI). Together with companies from the media and digital industry, we look into the future of content production, distribution and consumption. We use foresight methods to identify possible scenarios and trends that could shape the industry in the coming years.

The foresight method is based on the analysis of current developments, technologies and social changes in order to outline various possible futures. The aim is not only to react to change, but also to prepare for it today. This enables companies to develop strategies at an early stage in order to survive successfully in a rapidly changing media landscape.

Content Foresight will take place in spring 2025. If you are interested, please get in touch with our partner manager Cigdem.

The foresight method

At Content Foresight, we use the foresight method developed according to scientific standards. It offers us a systematic approach for recognizing innovation potential at an early stage and implementing it in the long term. To do this, we work with proven frameworks such as STEEP or PESTLE, which we use to filter out social, technological, economic, ecological, legal and political trends.

Once we have understood these trends, we analyze their potential influences and effects. Based on this analysis, we develop scenarios in which we transfer future developments into realistic contexts. In this way, possible future worlds and solution spaces are created step by step.

With the foresight method, you have the opportunity to immerse yourself in the future to a certain extent, to position yourself, to check how future-proof your business models are and where there is still room for improvement.

Whitepaper: How content is changing the retail of the future

In 2022, we at Content Foresight took a close look at the increasing importance of content in retail. We have summarized the results in a white paper.

Looking ahead to 2030, consumers increasingly expect a personalized and channel-specific approach - a trend that is creating a new business model for the content industry. In our white paper, we show how companies are responding to these developments and what opportunities they present for the future of content production.

Previous companies

FAQ

Who can take part in Content Foresight?
The innovation program is aimed at employees of companies in the media and digital economy. At least two people per company should take part in the program.
In which period does Content Foresight take place?
The next edition of Content Foresight will take place in March and April 2025. The program consists of two two-day modules, i.e. a total of four days.
What does participation cost?
Participation is charged per employee and depends on the size of the company (SME or start-up). If you are interested, please contact our partner manager Cigdem.

Contact person

Cigdem Boom-Aker
Partner- and Program Manager
T +49 40 / 23 72 435 60

Subscribe to our newsletter

Subscribe to our newsletter and receive compact information about calls for applications, programs and events once a month.