Best times for visionary software ideas

Hamburg Inside Journalismus

Hamburg Inside with Lukas Becker

Branchenreport Journalismus

Journalism & Publishing: Between tradition and transformation

Creator Economy Plattformen Künstliche Intelligenz

Predictions 2026

Publishing

Pixi book: Inka plays in the media city

The magazine for Hamburg's media and digital economy

Hamburg Inside

We visit our advisory board at work - and bring three questions with us.

Hamburg Inside

Marketing

Hamburg Inside with Annina Bleek

Episode 9 with Annina Bleek (SVP Sales & Activation Management, Ströer Media Solutions) about Ströer, AI and her job in the media industry.

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Hamburg Inside

Journalismus

Hamburg Inside with Lukas Becker

Episode 8 with Annette Leiterer (Head of Press and Communications, Norddeutscher Rundfunk) on the Hamburg media landscape and the increasing loss of trust in the media.

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Hamburg Inside

Publishing

Hamburg Inside with Lukas Becker

Episode 7 with Lukas Becker (Chief Operating Officer, Murmann Publishers) on parental leave, books and the development of the publishing industry.

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Hamburg Inside

Journalismus

Hamburg Inside with Jens Petersen

Episode 6 with Jens Petersen (Head of Corporate Communications, dpa) on dpa, soccer news and the future of the news landscape.

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Hamburg Inside

Audio

Hamburg Inside with Angela Broer

Episode 5 with Angela Broer (General Manager Operations, Believe) about the music industry, technology and personal missions.

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Hamburg Inside

Marketing

Hamburg Inside with Valeska Wittgen

Episode 4 with Valeska Wittgen (Managing Director, OMR Reviews) about OMR highlights, everyday topics and software matches.

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Roland Bös and Sören Jakob stand next to each other in the stairwell of the Scholz & Friends office

Hamburg Inside

Marketing

Hamburg Inside with Roland Bös

Episode 3 with Roland Bös (Partner & Managing Director Scholz & Friends) about dream jobs, challenges and strong marketing campaigns.

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Svea Rath in the interview situation. She is sitting at a large white table in a conference room in the WeCreate office

Hamburg Inside

Creator Economy

Hamburg Inside with Svea Rath

Episode 2 with Svea Rath (Chief Operating Officer, WeCreate) on work paths, promotions and the importance of influencers.

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Nina Klaß sits at a workstation in SPACE and concentrates on her work.

Hamburg Inside

Journalismus

Hamburg Inside with Nina Klaß

Episode 1 with Nina Klaß (Head of nextMedia.Hamburg) on career paths, location perspectives and the development of social media.

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Industry talks

In conversation with representatives of the media and digital economy about trends and challenges.

Creator Economy

Plattformen

Künstliche Intelligenz

Predictions 2026

Was erwartet die Medien- und Digitalbranche 2026? Der nextMedia-Beirat hat für uns in die Zukunft geschaut.

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Insights into the music industry - an interview with Michael Kümmerle

Audio

Creator Economy

Insights into the music industry - an interview with Michael Kümmerle

Michael Kümmerle has been working in the music industry for over 20 years. We spoke to the expert about developments in the music industry and the role of TikTok.

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Zellerfeld shoes in different colors and shapes are displayed on a white exhibition wall under a staircase.

Plattformen

Interview with Michael Krause - How Zellerfeld is turning the shoe industry on …

The Zellerfeld company prints shoes in 3D printers. Their vision: "Printed shoes on every foot". We spoke to Michael Krause about the company's plans.

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Bjrön Staschen speaks in front of an audience at the nextMedia Festival.

Plattformen

It won't be enough to say "this is better for you" - interview with Björn …

He criticizes the monopoly power of social media platforms and advocates an independent network structure - the Fediverse. But how can this become more attractive?

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Toan Nguyen steht vor einer Wand voller Poster mit Motiven aus unterschiedlichen Videospiel und Comic-Franchises. Er hält eine Fools Paradise Dokkan Figur mit beiden Händen.

Marketing

"Everything is more fun when it's gamified." - An interview with Toan …

Five years ago, he founded Jung von Matt NERD - we're talking about Toan Nguyen. We spoke to the expert for everything between gaming and entertainment about founding, gaming and Hamburg as a location.

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Sarah Kübler laughs and colorful confetti falls in front of her.

Creator Economy

A look at the creator economy with Sarah Kübler

Interview with HitchOn Managing Director and social media expert Sarah Kübler about developments in the creator economy.

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Christian Heise smiles and leans against a brick wall.

Künstliche Intelligenz

From Silicon Valley to the Alster

After nine years at Google, Christian Heise has been the new President of Hamburg Media School (HMS) since 2025. In this interview, he talks about the reasons for his move, the newly introduced AI consultation hours and his personal approach when algorithms that are too good keep him awake for too long.

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Konstantin Graf wears a Hawaiian shirt and shows a poster with the words: Turn visions into reality

Künstliche Intelligenz

Securing digital truths

How can manipulated videos and fake news be unmasked? Together with HAW Hamburg, the 2017 Chainstep is developing technologies to detect manipulation in digital content and ensure its authenticity.

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Peter Kropsch stands on a stage and gives a lecture.

Journalismus

Künstliche Intelligenz

Interview with Peter Kropsch

In the run-up to the "75 years of dpa" event in the SPACE innovation room, nextMedia.Hamburg spoke to dpa Managing Director Peter Kropsch.

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The two founders stand next to each other and smile. Behind them is a modern building and planted seating areas.

Journalismus

atmo founders in conversation

After more than 30 years, Greenpeace Magazine has been discontinued. The editorial team continues and founds a successor - atmo. An interview with Frauke Ladleif and Katja Morgenthaler.

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Wolfgang Macht has short dark hair and a black T-shirt and stands in front of the Berlin skyline.

Publishing

In the beginning, we were the big internet explainers

Wolfgang Macht, co-founder of Netzpiloten, looks at the Hamburg location and the development of the digital revolution in an interview.

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The team at the European headquarters in Hamburg.

Audio

Interview with Nettwerk Music Europe Managing Director

The Canadian music label Nettwerk has opened its European headquarters in Hamburg. Managing Director Martin Schuhmacher explains the choice of location and the impact of AI.

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Götz Trillhaas, Managing Director bei Snap steht in einem Loft mit unverputzen Backsteinwänden. Hinterihm ein gelbes Sofa.

Plattformen

Metaverse

How Snap is developing its own bot with My AI

Götz Trillhaas, Managing Director at Snap, talks about the in-house chatbot "My AI" in an interview. Snapchat is thus following suit with the use of GPT technology.

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Plattformen

Creator Economy

The tagesschau on TikTok - An interview with Felix Edeha

The tagesschau's TikTok channel has 1.3 million followers. Felix Edeha gives an insight into his day-to-day work and explains tagesschau's recipe for success on social media.

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Industry developments in focus

Best times for visionary software ideas

Tools are more in demand than ever - together with experts, we take a look at current trends and challenges in the software market.

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Journalism & Publishing: Between tradition and transformation

Algorithms and AI are constantly changing the framework conditions of the industry. How are Hamburg publishers dealing with this? We spoke to experts.

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Creator Economy in Hamburg: From hobby to business

What was often ridiculed in the past is now a real economic force: more and more people are earning their living in the creator economy. How does this change manifest itself in Hamburg? An industry overview.

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Abstract 3D illustration of 3 red spirals with a pink background

Hamburg is at the top of its game: A look at the games industry

From global players to indie studios - Hamburg is an attractive location for game developers. And games are also becoming more interesting in marketing. Where does the industry stand? We took a look inside.

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An abstract 3D illustration of a shiny red spiral on a red background

How to AI?

Eight perspectives on the use of artificial intelligence

Künstliche Intelligenz

Sven Wiesner, is AI leading us into a flood of arbitrariness?

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Künstliche Intelligenz

Jana Schwinkendorf, Does AI reinforce prejudice and racism?

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Künstliche Intelligenz

Lars Reiners, how is AI changing the work at Jung von Matt?

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Künstliche Intelligenz

Ninu Dramis, is AI killing our creativity?

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Künstliche Intelligenz

Zamina Ahmad, how biased is our data?

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Künstliche Intelligenz

About personalization through algorithms and AI

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Success stories

News and stories from the nextMedia.Hamburg projects

NURIO: Qualitative media as an employer benefit

Journalismus

Plattformen

NURIO: Qualitative media as an employer benefit

NURIO wants to lead people back to fact-based journalism. The platform operates at the interface between social responsibility and the modern working world and offers employees easy access to quality media.

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LensChangeAI: Cinematic looks for everyone, without expensive lenses

Künstliche Intelligenz

Bewegtbild

LensChangeAI: Cinematic looks for everyone, without expensive lenses

The software developed by three creative minds uses artificial intelligence to simulate cinema lenses, opening up completely new design possibilities for filmmakers and creatives.

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PHONT: How subtitles can change the world of film

Künstliche Intelligenz

Bewegtbild

PHONT: How subtitles can change the world of film

The start-up PHONT shows that subtitles can be more than just static text. With their product PHONT Studio, they want to bring subtitles to life - and always in the context of the video content.

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News Shift: Read articles the way you want

Künstliche Intelligenz

Journalismus

Publishing

News Shift: Read articles the way you want

NewsShift has a plan: they want everyone to be able to read their news in the style they want - without the truth content being affected. To achieve this, the start-up has developed its own app.

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Creator Economy

1 event, 100,000 views and 2.47T offset CO₂ emissions

Streaming causes CO₂. In this guest article, Patrick Schnitzler and Jean-Paul Laue (klima&so) provide insights into how they were able to successfully offset the emissions caused by the 9:16 Awards.

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The three founders stand shoulder to shoulder and smile.

Publishing

Audience Suite

The Audience Suite is a platform for increasing efficiency in product development that makes it possible to collect, structure and visualize user data.

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Die beiden Gründer stehen Schulter an Schulter im Space und lächeln.

Marketing

klima&so: One green version of social media, please!

From servers to smartphones, social media campaigns consume a lot of electricity. The start-up klima&so calculates how much for creators and advertisers.

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The founder stands with her shoulder leaning against a concrete pillar in the space.

Publishing

GeoSci

With the help of lagecheck.com, GeoSci provides AI-generated descriptions of neighborhoods and detailed maps to answer questions about housing quality, accessibility and transport links.

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The two founders stand shoulder to shoulder in the space and smile.

Audio

Ready to RETELL your stories

By granting licenses and AI-translated scripts, the world's first global podcast content platform for internationally relevant podcast content is created.

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Die beiden Gründer*innen stehen Schulter an Schulter im Space und lächeln.

Creator Economy

NextGen Innovators

NGI brings together the most successful German creators with the most promising start-ups. The experienced founders have completely rethought the tried-and-tested media for equity model and are using the current market environment to disrupt the creator market.

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City of Content

Industry information for Hamburg's media and digital economy: regularly updated figures, success stories and discussions on topics that move the industry.

The Podstars team poses for a group photo

Audio

Marketing

Audio pioneers made in Hamburg

As the media capital of Germany, Hamburg had one thing in particular to offer the pod stars: a creative breeding ground and connections with other creators.

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Ein mit Kunstgras und Moos ausgelegter Konferenzraum bei der dpa.

Journalismus

#Use The News: 2024 - The year of the news

This year marks the 75th anniversary of the Basic Law. And #UseTheNews is proclaiming the Year of News with a major project plan.

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Marketing

Gaming

business model "NERD"

Gaming, nerd culture and fandom communities - this is what the Hamburg-based creative and media agency Jung von Matt NERD specializes in.

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Journalismus

A magazine in digital upheaval - the brand eins story

As a business magazine, brand eins has established itself in recent years as an outstanding independent and critical voice in the reporting of business topics.

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Different team members of the Rocketbeans stand together in front of a blue graffiti

Bewegtbild

Gaming

Community is Key

Hamburg's diverse cityscape is a great source of inspiration for the Rocket Beans. Whether diverse neighborhoods, innovative start-ups and companies, award-winning restaurants or iconic pubs: ideas and creative minds are everywhere.

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Die neuen offenen Büros des Carlsen Campus in den renovierten Industrie-Hallen.

Publishing

A publishing house creates space for transformation

This year, Carlsen Verlag is celebrating its 70th anniversary. As the market leader, it is still often the first mover - when tradition meets innovation.

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Crash the Music Bubble Schild von Musicube

Künstliche Intelligenz

Audio

How an AI is reinventing music search

Musicube revolutionizes music search: Thanks to Hamburg start-up funding, the idea quickly becomes an innovation that takes the music industry by storm.

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