Predictions 2025

Interview with Peter Kropsch

Zamina Ahmad, how biased is our data?

This is how an editorial meeting at Neue Narrative works

About personalization through algorithms and AI

The magazine for Hamburg's media and digital economy

What now?

The latest articles at a glance

A minimalist illustration of a glass sphere on a green background nextMedia.Hamburg

Predictions 2025

With the predictions, we look into the future of the most relevant technologies, innovations and developments in the content industry together with 20 experts.

This is how an editorial meeting at Neue Narrative works

In this guest article, Martin Wiens explains what a sync meeting is, how it works and what the most important components are.

Peter Kropsch stands on a stage and gives a lecture. nextMedia.Hamburg

Interview with Peter Kropsch

In the run-up to the "75 years of dpa" event in the SPACE innovation room, nextMedia.Hamburg spoke to dpa Managing Director Peter Kropsch.

The re:publica as a guest at St. Pauli

From September 19 - 21, 2024, re:publica was part of the Reeperbahn Festival for the second time. A look back.

The two founders stand next to each other and smile. Behind them is a modern building and planted seating areas. nextMedia.Hamburg

atmo founders in conversation

After more than 30 years, Greenpeace Magazine has been discontinued. The editorial team continues and founds a successor - atmo. An interview with Frauke Ladleif and Katja Morgenthaler.

Wolfgang Macht has short dark hair and a black T-shirt and stands in front of the Berlin skyline. nextMedia.Hamburg

In the beginning, we were the big internet explainers

Wolfgang Macht, co-founder of Netzpiloten, looks at the Hamburg location and the development of the digital revolution in an interview.

The team at the European headquarters in Hamburg. nextMedia.Hamburg

Interview with Nettwerk Music Europe Managing Director

The Canadian music label Nettwerk has opened its European headquarters in Hamburg. Managing Director Martin Schuhmacher explains the choice of location and the impact of AI.

Press in Hamburg: Digitalization of a traditional industry

Hamburg publishers are earning more and more money online - and through direct dialog with their readers. New sources of revenue between management seminars and hyperlocal journalism: an industry overview

How to AI?

Eight perspectives on the use of artificial intelligence

About personalization through algorithms and AI

Zamina Ahmad, how biased is our data?

Ninu Dramis, is AI killing our creativity?

Sven Wiesner, is AI leading us into a flood of arbitrariness?

Jana Schwinkendorf, Does AI reinforce prejudice and racism?

Lars Reiners, how is AI changing the work at Jung von Matt?

City of Content

Industry information for Hamburg's media and digital economy: regularly updated figures, success stories and discussions on topics that move the industry.

Audio-Pioniere made in Hamburg

Als Medienhauptstadt Deutschlands hatte Hamburg für die Podstars vor allem eins zu bieten: kreativen Nährboden und Verbindungen mit anderen Creator*innen.

#Use The News: 2024 - The year of the news

This year marks the 75th anniversary of the Basic Law. And #UseTheNews is proclaiming the Year of News with a major project plan.

Geschäftsmodell „NERD“

Gaming, Nerd-Kultur und Fandom-Communities – darauf hat sich die Hamburger Kreativ- und Medienagentur Jung von Matt NERD spezialisiert.

A magazine in digital upheaval - the brand eins story

As a business magazine, brand eins has established itself in recent years as an outstanding independent and critical voice in the reporting of business topics.

Community is Key

Hamburg's diverse cityscape is a great source of inspiration for the Rocket Beans. Whether diverse neighborhoods, innovative start-ups and companies, award-winning restaurants or iconic pubs: ideas and creative minds are everywhere.

A publishing house creates space for transformation

This year, Carlsen Verlag is celebrating its 70th anniversary. As the market leader, it is still often the first mover - when tradition meets innovation.

Industry talks

In conversation with representatives of the media and digital economy about trends and challenges.

Interview with Peter Kropsch

In the run-up to the "75 years of dpa" event in the SPACE innovation room, nextMedia.Hamburg spoke to dpa Managing Director Peter Kropsch.

atmo founders in conversation

After more than 30 years, Greenpeace Magazine has been discontinued. The editorial team continues and founds a successor - atmo. An interview with Frauke Ladleif and Katja Morgenthaler.

In the beginning, we were the big internet explainers

Wolfgang Macht, co-founder of Netzpiloten, looks at the Hamburg location and the development of the digital revolution in an interview.

Interview with Nettwerk Music Europe Managing Director

The Canadian music label Nettwerk has opened its European headquarters in Hamburg. Managing Director Martin Schuhmacher explains the choice of location and the impact of AI.

How Snap is developing its own bot with My AI

Götz Trillhaas, Managing Director at Snap, talks about the in-house chatbot "My AI" in an interview. Snapchat is thus following suit with the use of GPT technology.

The tagesschau on TikTok - An interview with Felix Edeha

The tagesschau's TikTok channel has 1.3 million followers. Felix Edeha gives an insight into his day-to-day work and explains tagesschau's recipe for success on social media.

Success stories

News and stories from the nextMedia.Hamburg projects

The three founders stand shoulder to shoulder and smile. nextMedia.Hamburg

Audience Suite

The Audience Suite is a platform for increasing efficiency in product development that makes it possible to collect, structure and visualize user data.

Die beiden Gründer stehen Schulter an Schulter im Space und lächeln. nextMedia.Hamburg

climate&so

klima&so makes it possible to make social media accounts or campaigns climate-neutral. This is done in three steps: Calculation of emissions, reduction and compensation of the climate footprint.

The founder stands with her shoulder leaning against a concrete pillar in the space. nextMedia.Hamburg

GeoSci

With the help of lagecheck.com, GeoSci provides AI-generated descriptions of neighborhoods and detailed maps to answer questions about housing quality, accessibility and transport links.

The two founders stand shoulder to shoulder in the space and smile. nextMedia.Hamburg

Ready to RETELL your stories

By granting licenses and AI-translated scripts, the world's first global podcast content platform for internationally relevant podcast content is created.

Die beiden Gründer*innen stehen Schulter an Schulter im Space und lächeln. nextMedia.Hamburg

NextGen Innovators

NGI brings together the most successful German creators with the most promising start-ups. The experienced founders have completely rethought the tried-and-tested media for equity model and are using the current market environment to disrupt the creator market.

Industry reports

Regularly updated reports on the submarkets of the creative industries

Press in Hamburg: Digitalization of a traditional industry

Film in Hamburg: Between great cinema and social media snippets

Subscribe to our newsletter

Subscribe to our newsletter and receive compact information about calls for applications, programs and events once a month.