Insights into the music industry - an interview with Michael Kümmerle

Pixi book: Inka plays in the media city

Hamburg Inside with Angela Broer

How to build your personal brand on LinkedIn

Author Lea Ley smiles as she works on her Macbook.

Hamburg Inside with Valeska Wittgen

Effectuation: What makes people entrepreneurs?

Ein Portait der Autorin Julia Matthiessen. Sie hat schulterlanges Braunes haar und trägt einen grauen Stoff-Blazer

The magazine for Hamburg's media and digital economy

What now?

The latest articles at a glance

Hamburg Inside with Lukas Becker

Episode 7 with Lukas Becker (Chief Operating Officer, Murmann Publishers) on parental leave, books and the development of the publishing industry.

Hamburg Inside with Jens Petersen

Episode 6 with Jens Petersen (Head of Corporate Communications, dpa) on dpa, soccer news and the future of the news landscape.

Insights into the music industry - an interview with Michael Kümmerle

Michael Kümmerle has been working in the music industry for over 20 years. We spoke to the expert about developments in the music industry and the role of TikTok.

Pixi book: Inka plays in the media city

Together with Carlsen K, nextMedia.Hamburg has produced a Pixi book about Hamburg as a media and digital location.

Hamburg Inside with Angela Broer

Episode 5 with Angela Broer (General Manager Operations, Believe) about the music industry, technology and personal missions.

Hamburg Inside with Valeska Wittgen

Episode 4 with Valeska Wittgen (Managing Director, OMR Reviews) about OMR highlights, everyday topics and software matches.

Roland Bös and Sören Jakob stand next to each other in the stairwell of the Scholz & Friends office

Hamburg Inside with Roland Bös

Episode 3 with Roland Bös (Partner & Managing Director Scholz & Friends) about dream jobs, challenges and strong marketing campaigns.

Svea Rath in the interview situation. She is sitting at a large white table in a conference room in the WeCreate office

Hamburg Inside with Svea Rath

Episode 2 with Svea Rath (Chief Operating Officer, WeCreate) on work paths, promotions and the importance of influencers.

Nina Klaß sits at a workstation in SPACE and concentrates on her work.

Hamburg Inside with Nina Klaß

Episode 1 with Nina Klaß (Head of nextMedia.Hamburg) on career paths, location perspectives and the development of social media.

Effectuation: What makes people entrepreneurs?

Business meets creativity: Why entrepreneurial action not only means planning, but above all designing, reacting and often improvising.

Hamburg Inside

We visit our advisory board at work - and bring three questions with us.

Hamburg Inside with Lukas Becker

Episode 7 with Lukas Becker (Chief Operating Officer, Murmann Publishers) on parental leave, books and the development of the publishing industry.

Hamburg Inside with Jens Petersen

Episode 6 with Jens Petersen (Head of Corporate Communications, dpa) on dpa, soccer news and the future of the news landscape.

Hamburg Inside with Angela Broer

Episode 5 with Angela Broer (General Manager Operations, Believe) about the music industry, technology and personal missions.

Hamburg Inside with Valeska Wittgen

Episode 4 with Valeska Wittgen (Managing Director, OMR Reviews) about OMR highlights, everyday topics and software matches.

Hamburg Inside with Roland Bös

Episode 3 with Roland Bös (Partner & Managing Director Scholz & Friends) about dream jobs, challenges and strong marketing campaigns.

Hamburg Inside with Svea Rath

Episode 2 with Svea Rath (Chief Operating Officer, WeCreate) on work paths, promotions and the importance of influencers.

Hamburg Inside with Nina Klaß

Episode 1 with Nina Klaß (Head of nextMedia.Hamburg) on career paths, location perspectives and the development of social media.

Industry talks

In conversation with representatives of the media and digital economy about trends and challenges.

Insights into the music industry - an interview with Michael Kümmerle

Michael Kümmerle has been working in the music industry for over 20 years. We spoke to the expert about developments in the music industry and the role of TikTok.

Zellerfeld shoes in different colors and shapes are displayed on a white exhibition wall under a staircase.

Interview with Michael Krause - How Zellerfeld is turning the shoe industry on …

The Zellerfeld company prints shoes in 3D printers. Their vision: "Printed shoes on every foot". We spoke to Michael Krause about the company's plans.

Bjrön Staschen speaks in front of an audience at the nextMedia Festival.

It won't be enough to say "this is better for you" - interview with Björn …

He criticizes the monopoly power of social media platforms and advocates an independent network structure - the Fediverse. But how can this become more attractive?

Toan Nguyen steht vor einer Wand voller Poster mit Motiven aus unterschiedlichen Videospiel und Comic-Franchises. Er hält eine Fools Paradise Dokkan Figur mit beiden Händen.

"Everything is more fun when it's gamified." - An interview with Toan …

Five years ago, he founded Jung von Matt NERD - we're talking about Toan Nguyen. We spoke to the expert for everything between gaming and entertainment about founding, gaming and Hamburg as a location.

Sarah Kübler laughs and colorful confetti falls in front of her.

A look at the creator economy with Sarah Kübler

Interview with HitchOn Managing Director and social media expert Sarah Kübler about developments in the creator economy.

Christian Heise smiles and leans against a brick wall.

From Silicon Valley to the Alster

After nine years at Google, Christian Heise has been the new President of Hamburg Media School (HMS) since 2025. In this interview, he talks about the reasons for his move, the newly introduced AI consultation hours and his personal approach when algorithms that are too good keep him awake for too long.

Konstantin Graf wears a Hawaiian shirt and shows a poster with the words: Turn visions into reality

Securing digital truths

How can manipulated videos and fake news be unmasked? Together with HAW Hamburg, the 2017 Chainstep is developing technologies to detect manipulation in digital content and ensure its authenticity.

Peter Kropsch stands on a stage and gives a lecture.

Interview with Peter Kropsch

In the run-up to the "75 years of dpa" event in the SPACE innovation room, nextMedia.Hamburg spoke to dpa Managing Director Peter Kropsch.

The two founders stand next to each other and smile. Behind them is a modern building and planted seating areas.

atmo founders in conversation

After more than 30 years, Greenpeace Magazine has been discontinued. The editorial team continues and founds a successor - atmo. An interview with Frauke Ladleif and Katja Morgenthaler.

Wolfgang Macht has short dark hair and a black T-shirt and stands in front of the Berlin skyline.

In the beginning, we were the big internet explainers

Wolfgang Macht, co-founder of Netzpiloten, looks at the Hamburg location and the development of the digital revolution in an interview.

The team at the European headquarters in Hamburg.

Interview with Nettwerk Music Europe Managing Director

The Canadian music label Nettwerk has opened its European headquarters in Hamburg. Managing Director Martin Schuhmacher explains the choice of location and the impact of AI.

Götz Trillhaas, Managing Director bei Snap steht in einem Loft mit unverputzen Backsteinwänden. Hinterihm ein gelbes Sofa.

How Snap is developing its own bot with My AI

Götz Trillhaas, Managing Director at Snap, talks about the in-house chatbot "My AI" in an interview. Snapchat is thus following suit with the use of GPT technology.

The tagesschau on TikTok - An interview with Felix Edeha

The tagesschau's TikTok channel has 1.3 million followers. Felix Edeha gives an insight into his day-to-day work and explains tagesschau's recipe for success on social media.

Industry developments in focus

Creator Economy in Hamburg: From hobby to business

What was often ridiculed in the past is now a real economic force: more and more people are earning their living in the creator economy. How does this change manifest itself in Hamburg? An industry overview.

Abstract 3D illustration of 3 red spirals with a pink background

Hamburg is at the top of its game: A look at the games industry

From global players to indie studios - Hamburg is an attractive location for game developers. And games are also becoming more interesting in marketing. Where does the industry stand? We took a look inside.

An abstract 3D illustration of a shiny red spiral on a red background

How to AI?

Eight perspectives on the use of artificial intelligence

Sven Wiesner in an interview. He wears a marian blue shirt and has shorter red hair and a longer beard.

Sven Wiesner, is AI leading us into a flood of arbitrariness?

Jana Schwinkendorf in an interview. She is wearing a light olive green sweater and her hair is tied back in a plait.

Jana Schwinkendorf, Does AI reinforce prejudice and racism?

Lars Reiners in an interview. He is wearing a light plaid lumberjack shirt. He has shorter red hair, a shorter beard and silver, round glasses.

Lars Reiners, how is AI changing the work at Jung von Matt?

Ninu Dramis im Interview. Sie trägt ein einen schwarzen Overall mit der kleinen Aufschrift "Redesigning Human Uniform". Die Haare sind zu zwei Zöpfen geflochten und liegen über die rechte und linke Schuter. Sie trägt eine schwarze Brille und weiße Ohrringe.

Ninu Dramis, is AI killing our creativity?

Zamina Ahmad in an interview. She is wearing a blue blazer and a white T-shirt underneath. Her long hair is loose over her shoulders.

Zamina Ahmad, how biased is our data?

Arian Okhovat stands on a stage and gives a talk. Behind him is a presentation about PANTA RHAI

About personalization through algorithms and AI

Success stories

News and stories from the nextMedia.Hamburg projects

NURIO: Qualitative media as an employer benefit

NURIO wants to lead people back to fact-based journalism. The platform operates at the interface between social responsibility and the modern working world and offers employees easy access to quality media.

LensChangeAI: Cinematic looks for everyone, without expensive lenses

The software developed by three creative minds uses artificial intelligence to simulate cinema lenses, opening up completely new design possibilities for filmmakers and creatives.

PHONT: How subtitles can change the world of film

The start-up PHONT shows that subtitles can be more than just static text. With their product PHONT Studio, they want to bring subtitles to life - and always in the context of the video content.

News Shift: Read articles the way you want

NewsShift has a plan: they want everyone to be able to read their news in the style they want - without the truth content being affected. To achieve this, the start-up has developed its own app.

1 event, 100,000 views and 2.47T offset CO₂ emissions

Streaming causes CO₂. In this guest article, Patrick Schnitzler and Jean-Paul Laue (klima&so) provide insights into how they were able to successfully offset the emissions caused by the 9:16 Awards.

The three founders stand shoulder to shoulder and smile.

Audience Suite

The Audience Suite is a platform for increasing efficiency in product development that makes it possible to collect, structure and visualize user data.

Die beiden Gründer stehen Schulter an Schulter im Space und lächeln.

klima&so: One green version of social media, please!

From servers to smartphones, social media campaigns consume a lot of electricity. The start-up klima&so calculates how much for creators and advertisers.

The founder stands with her shoulder leaning against a concrete pillar in the space.

GeoSci

With the help of lagecheck.com, GeoSci provides AI-generated descriptions of neighborhoods and detailed maps to answer questions about housing quality, accessibility and transport links.

The two founders stand shoulder to shoulder in the space and smile.

Ready to RETELL your stories

By granting licenses and AI-translated scripts, the world's first global podcast content platform for internationally relevant podcast content is created.

Die beiden Gründer*innen stehen Schulter an Schulter im Space und lächeln.

NextGen Innovators

NGI brings together the most successful German creators with the most promising start-ups. The experienced founders have completely rethought the tried-and-tested media for equity model and are using the current market environment to disrupt the creator market.

City of Content

Industry information for Hamburg's media and digital economy: regularly updated figures, success stories and discussions on topics that move the industry.