Prototyping Lab
Application phase completed
We bring companies together with students and let them develop technological prototypes together.
Creative prototypes for technological challenges
In the Prototyping Lab, we bring together companies that are keen to experiment with talented students from Hamburg's universities to develop innovative prototypes together. The teams work on real technological challenges faced by the companies and are supported by tech experts.
In past labs, the students have experimented with XR technologies and artificial intelligence for the content industry. Together with the companies, they have developed prototypes for the following challenges, among others How can publishers optimise their printing decisions with AI? How can existing content be prepared for VR applications? And how can AI support music editors in selecting new songs?
When?
Winter semester 2024
Where?
Hamburg
The application phase is over and we are already busy preparing the matchmaking. Now we are looking forward to the kick-off in October.
Advantages for companies
- Room for experiments
The Lab offers a space in which you can test and further develop innovative approaches and technologies in a simple and low-threshold way.
- Interdisciplinary team
Collaboration with a multidisciplinary team of at least four qualified and motivated students from different disciplines at our partner universities.
- Exclusive prototype
A prototype developed for your challenge is created in the lab, which you can use later.
- Employer branding
Presentation of your company as an innovative employer for young professionals.
- Know-how transfer
Our five tech experts will support you and the students as mentors in the creation of the prototype.
Company 2024
Universities 2024
Advantages for companies
- Room for experiments
Visual content is becoming increasingly important in journalism. Spiegel would therefore like to develop a system that automatically suggests relevant infographics to editors for their articles. The aim is to use selected trustworthy data sources to ensure that the suggested visualizations are correct. In this way, Der Spiegel aims to give readers more context to current reporting and help them better understand complex issues. At the same time, the workload of the editorial team is reduced as the laborious data research is automated.
- Strong team
GEMA wants to position itself as a relevant partner for content creators. At a time when direct sources of income such as brand and advertising partnerships are becoming increasingly important, GEMA is exploring innovative approaches for creators, e.g. to offer them new monetization opportunities or brand protection. The students will deal with topics such as fan engagement, simplified licensing and the legally compliant handling of AI.
- Exclusive prototype
Carlsen Verlag is embarking on an experiment: a classic novel is to be transformed into a graphic novel with the help of AI. The challenge is to condense the novel text, create a storyboard and implement the visualization in the style of a consistent graphic novel - all with the help of suitable AI tools that support the creative process. Together with creative partners such as authors and illustrators, AI possibilities that can be useful for both sides will be examined.
- Employer branding
Geolino wants to expand its popular print content digitally and is planning to produce short video content for children. With the help of AI, existing texts and graphic elements are to be converted into video sequences that are accompanied by a suitable soundtrack. The aim is to make the video production process as efficient as possible and at the same time create a digital everyday helper for children and parents.
- Know-how transfer
Onilo wants to optimize the production process of its popular animated stories - the board stories - with the help of artificial intelligence. The aim is to simplify the complex animation process in order to be able to offer more stories. At the same time, AI is to be used to support the creation of children's own texts, images and animations in order to redesign the way children are encouraged to read.
Contact
- Cigdem Boom-Aker
- Partner- and Program Manager
- T +49 40 / 23 72 435 60
