Further initiatives of the Hamburg Kreativ Gesellschaft

The conference for the publishers of the future

Together with leading media companies from German-speaking countries, we invite you to the annual conference for publishers, the scoopcamp.

Experts from the field will provide exclusive insights and share their experiences on the necessary strategies and solutions. We also take a look outside the box at other industries to gain new impetus for the media sector. At the same time, the scoopcamp offers a unique opportunity for professional exchange: the audience can actively participate in discussions and reflect on experiences and challenges together.

In 2025, the scoopcamp was organized and curated for the third time together with a Germany-wide scoopcamp board. The partners include: dpa, ZEIT ONLINE, NDR, DER SPIEGEL, NOZ Digital, G+J/ Part of RTL, Hamburger Abendblatt, OMR, Hamburger Morgenpost, Handelsblatt Media Group and Bauer Xcel Media.

The next scoopcamp will take place in 2026. Subscribe to our newsletter and receive an invitation.

Tickets!

scoop Award 2025

Together with the scoopcamp board consisting of twelve leading media companies, nextMedia.Hamburg honors two outstanding media personalities with the scoop Award with a format that exemplifies journalistic excellence and digital distribution. "OK, America?", a podcast of the DIE ZEIT brand, provides well-founded analyses of US politics from a German perspective - clever, continuous and journalistically precise. Klaus Brinkbäumer and Rieke Havertz, whose personality and expertise carry the format , have played a decisive role in its success .

The award ceremony took place as part of the scoopcamp on September 10, 2025 at SPACE in Hamburg. Afterwards, Dr. Nina Klaß, Head of nextMedia.Hamburg, spoke with the award winners about the podcast and how a loyal community can be built through journalistic quality and clear positioning - and how this can contribute to the branding and refinancing of journalistic products.

Highlights of the last years scoopcamp

Alan Rusbridger

Editor, Prospect Magazine

Aliya Itzkowitz

Manager, FT Strategies

Anita Zielina

Lead Instructor AI Leadership Lab, CUNY

Fabian Grischkat

Content Creator

Jack Riley

Chief Digital Officer, The Standard

Juliane Leopold

Editor-in-Chief Digital, tagesschau.de

Lage der Nation

Philip Banse & Ulf Buermeyer

Mathias Douchet

Director of Product, Telegraph Media Group

Shazna Nessa

Consultant, Online News Association

Constantin Schreiber

Journalist and newsreader

scoopcamp Essentials

The scoopcamp board

Anna-Lena Keeve

Chief Operating Officer, NOZ Digital

Bianca Voigt

Director of Data, Zeit Online

Christoph Zimmer

CPO & Head of Product and Sales, Der Spiegel

Dr. Johanna Leuschen

Head of Portfolio & Innovation, Norddeutscher Rundfunk

Jana Erhart

Senior Project Manager PMO, Bauer Xcel Media Germany

Johannes Vogel

Chief Product & Revenue Officer, Stern / GEO / Capital

Katja Fleischmann

Product Manager DRIVE, dpa German Press Agency

Michaela Schirrmann

Chief Marketing Officer, Hamburger Morgenpost

Roland Eisenbrand

Head of Content / OMR

Sven Oliver Clausen

Editor-in-Chief, RND RedaktionsNetzwerk Deutschland

Toni Willkommen

Chief Growth & Brand Officer, brand eins Medien

Wiebke Meeder

Chief Marketing Officer, Handelsblatt Media Group

Contact

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