Further initiatives of the Hamburg Kreativ Gesellschaft
scoopcamp, the conference for the publishers of the future, is entering its next round on September 10 in Hamburg. For the 17th time, the conference is inviting leading minds from the media industry to discuss the most important trends and challenges in digital journalism.
role='presentation'The conference will focus on the question: How can journalism be financed sustainably?
The program was designed by nextMedia.Hamburg and a Germany-wide board of 12 leading media companies
Included: around 30 experts, including from ORF, Aftonbladet, dpa, DIE ZEIT, SPIEGEL, Handelsblatt Media Group, OMR, Bauer Media Group and NDR
Hamburg, 26.08.2025: scoopcamp, the conference for the publishers of the future, is entering its next round on September 10 in Hamburg. For the 17th time, the conference is inviting leading minds from the media industry to discuss the most important trends and challenges in digital journalism. This year's program will focus on sustainable business models, paid content, new platform strategies and the role of artificial intelligence in editorial and marketing.
The scoopcamp is organized by the Hamburg Kreativ Gesellschaft with its initiative nextMedia.Hamburg and together with a Germany-wide board of leading media companies. These include Bauer Xcel Media, brand eins, DER SPIEGEL, dpa, DIE ZEIT, Handelsblatt Media Group, Hamburger Morgenpost, Norddeutscher Rundfunk, NOZ Digital, OMR, RND and RTL.
"The scoopcamp brings together the industry's leading minds to work together on answers for the future of journalism. Especially in times of AI, new platforms and changing user behavior, spaces like this are needed for exchange and innovation"
The conference will be opened by Dr. Nina Klaß (nextMedia.Hamburg) and Dr. Carsten Brosda, Hamburg's Senator for Culture and Media. This will be followed by the presentation of the "scoop Award", which this year goes to Rieke Havertz (DIE ZEIT) and Klaus Brinkbäumer (journalist) for their transatlantic podcast "OK, America?". In an interview with the award winners, Dr. Nina Klaß reflects on the role of international perspectives for German journalism and on strategies for how podcasts can contribute to branding and refinancing journalistic products.
A key topic at scoopcamp 2025 is the use of artificial intelligence in journalism. The panel "Make, Buy or Cooperate - which strategy leads?" will shed light on how the Neue Osnabrücker Zeitung, dpa, ORF and brand eins are setting up their AI strategy. Stephanie Schuricht (Bauer Media Group) will also analyze how reach and visibility are changing in the digital environment in her keynote "Google, AI & the great visibility shift" and Angelica Öhagen (Aftonbladet) will show how AI is transforming the newsroom in Sweden. In a top-class CEO panel, Stefan Buhr (Verlag Der Tagesspiegel), Stefan Ottlitz (SPIEGEL-Verlag), Sigrun Albert (Verlag Nürnberger Presse) and Charlotte Haunhorst (Handelsblatt Media Group) will discuss the major strategic shifts in the industry.
The question of monetization will remain central in 2025: Steffen Horstmannshoff (DIE ZEIT), Charlotte Meyer-Hamme (SPIEGEL) and Johanna Leuschen (NDR), among others, will provide insights into the audio strategies of large publishing houses. Cornelia Fuchs and Johannes Vogel (stern) take stock after 300 days of stern+ and share learnings on Hamburg's latest paid offering.
Platforms are also in focus: Martin Fehrensen (Social Media Watchblog) gives an update on social media trends and Florian Harms (t-online) talks about the responsibility of quality journalism without a paywall.
Vanessa Bitter (#UseTheNews), Svea Dethloff (ZEIT) and Carlotta Staat (Bauer Xcel Media) will discuss how media can appeal to young target groups. The "HR of the future" panel will shed light on how media companies can remain attractive to talent. In addition, Sven Oliver Clausen (RND), Cordula Schmitz (Hamburger Abendblatt) and Maik Koltermann (Hamburger Morgenpost) will discuss new strategies in local journalism.
As in the previous year, the scoopcamp will take place in the SPACE of the location initiative nextMedia.Hamburg - an innovation and community space for Hamburg's media and digital industry. In addition to the presentations and panels, the conference offers plenty of space for networking, exchange and in-depth discussions.
Tickets are available for 200 euros (plus taxes and fees) at www.scoopcamp.de.
About the scoopcamp:
The scoopcamp is the conference for the journalism of the future. Every year since 2009, nextMedia.Hamburg has invited more than 150 experts, decision-makers and innovators from the media industry to discuss trends and current topics in journalism. As an innovation conference, scoopcamp is an exclusive platform where the future of journalism is not only discussed, but actively driven forward by industry players. Further information on the event can be found at www.scoopcamp.de.
About nextMedia.Hamburg:
nextMedia.Hamburg is the location initiative for the promotion of the media and digital economy in Hamburg. As part of Hamburg Kreativ Gesellschaft - Germany's largest municipal creative industries promotion organization - nextMedia.Hamburg supports companies from technology-oriented start-ups to established media companies on their way to a successful digital future. The initiative promotes new business ideas, supports transformation processes and gives innovations a targeted boost. A central location for these activities is the SPACE innovation space in the heart of Hamburg's Speicherstadt warehouse district, which acts as a hub for exchange, knowledge transfer and cooperation. Funded by the City of Hamburg's Department of Culture and Media, nextMedia.Hamburg pursues a clear goal: to sustainably improve the framework conditions for the industry and strengthen Hamburg as the most attractive media and digital location in Germany. Further information on the initiative can be found at www.nextmedia-hamburg.de.
About Hamburg Kreativ Gesellschaft:
Hamburg Kreativ Gesellschaft has been the city's business development agency for the creative industries in Hamburg since 2010. It plays a pioneering role nationwide in the field of creative industry promotion and sets standards. As one of the largest and oldest institutions of its kind in Germany, it supports creative professionals from all eleven submarkets - from design and music to film and architecture to games and advertising. As a publicly funded, independent institution, the Hamburg Kreativ Gesellschaft creates funding programs, consultations, networking events and innovation formats.
Press contact:
nextMedia.Hamburg
Paula Lauterbach
+49 40-8797 986 123