Program scoopcamp 2024

Conference for the publishers of the future
scoopcamp 2024 in Hamburg: the program is set

• The full-day program will focus on the question of financing journalism and current developments in the industry.
• The program was designed by nextMedia.Hamburg and a Germany-wide scoopcamp board consisting of 11 leading media companies.
• Experts from Der Spiegel, brand eins, OMR, Süddeutsche Zeitung and G+J / RTL, among others, are expected to attend.
• A limited number of tickets are available at www.scoopcamp.de

Hamburg, August 27, 2024 - scoopcamp, the conference for the publishers of the future, is entering the next round. On September 11, 2024, the industry will meet in Hamburg to discuss the most pressing challenges and latest developments in journalism. This year, the conference will focus on the question of financing journalism. With exciting keynotes, panel discussions and interactive sessions, renowned speakers will once again shed light on the core topics of the industry from a financing perspective: from the creator economy and new monetization strategies to the role of artificial intelligence in journalism.

The scoopcamp is now being jointly organized for the second time by nextMedia.Hamburg and a Germany-wide board of leading media companies. These include dpa, Zeit Online, Norddeutscher Rundfunk, DER SPIEGEL, NOZ Digital, G+J / RTL, Hamburger Abendblatt, OMR, Hamburger Morgenpost, Handelsblatt Media Group and Bauer Xcel Media.

Opening and scoop Award 2024: A look into the future of journalism

The innovation conference will be opened by Nina Klaß, Head of nextMedia.Hamburg, before Dr. Carsten Brosda, Hamburg's Senator for Culture and Media, presents the "scoop Award". This year, the award goes to journalists Ulf Buermeyer and Philip Banse for their podcast "Lage der Nation". The podcast is being honored for its outstanding, interactive and contemporary presentation of current issues. In a subsequent discussion with Nina Klaß, the award winners will talk about the future of journalism and innovative monetization and communication strategies.

Monetization: Strategies for a sustainable future of journalism

The conference program covers a total of five central topics that are of particular importance for digital journalism. One of the central topics of scoopcamp 2024 is the monetization of digital content. At a time when traditional advertising revenues are stagnating, alternative business models are becoming increasingly important. In the panel "Digital subscriptions: a look back at 10+ years of paid content and strategies for the future", industry experts Johannes Vogel (Stern, GEO,Capital), Johannes Hauner (Süddeutsche Zeitung) and Christoph Zimmer (DER SPIEGEL) will reflect on their experiences and offer valuable insights into the development and future of digital subscription models. In addition, Arist von Harpe (Hamburger Morgenpost) and Cordula Schmitz (Hamburger Abendblatt) will provide insights into the successful transformation of the Hamburger Morgenpost (Mopo) into a weekly magazine and the associated challenges under the title "WochenMOPO und 20 Mio. monatliche Online-Besuche: Transformation der ältesten Boulevardzeitung Deutschlands". Chief Content Director Franziska Happe (Bauer Xcel Media) will present new approaches and learnings in the field of content marketing in her keynote speech "Content Commerce: The better advertising".

Creator economy and journalism: learning from experts

Another focus of the conference is on the creator economy and its significance for journalism. Content creator and journalist Fabian Grischkat will give the keynote speech in his presentation on the topic of "Newsfluencer", emphasizing why community building is important in times of artificial intelligence. Afterwards, Adil Sbai (WeCreate), Bernd Hellermann (Gruner + Jahr) and Dr. Johanna Leuschen (NDR) will discuss the opportunities that arise from working with digital creators.

Further topics: Artificial intelligence, beyond news and new platforms

The topic of artificial intelligence (AI) is also playing an increasingly important role in journalism and will therefore be explored in depth at scoopcamp 2024. Louisa Riepe (NOZ) and Joachim Dreykluft (Upscore) will discuss in a panel how AI influences referral traffic and changes news consumption through generative search and conversational AI. Katja Fleischmann (dpa) and Bianca Voigt (Zeit Online) will then shed light on the topic of "AI and DRIVE - what is happening in Europe's largest collaborative data project?". In the topic area "Beyond News", the importance of new applications and technologies will be discussed. Michael Lenz (InnoGames) and Imke Becker (Zeit Online) will explain what publishers can learn from the gaming industry in terms of monetization through engagement. Roja Kunze (DER SPIEGEL) will provide a further exciting impulse with her presentation "Bye- bye Hate Speech, hello Community - the creation of SPIEGEL Debatte". Finally, the topic "New media, new platforms" is dedicated to modern media houses and alternative networks. Roland Eisenbrand (OMR) will provide insights into the financing of OMR, and Björn Staschen (TheNewSocial.de) and Sascha Foerster (Bonn.digital & Bonn.social) will discuss the use of networks such as Fediverse and Mastodon in journalism.

Networking and dialog at SPACE

In addition to the presentations and panels, the conference offers open themed spaces where discussions with the speakers can be deepened. These rooms are designed to promote direct exchange and give participants the opportunity to actively participate in the discussions.

The scoopcamp is taking place for the second time at SPACE, a meeting and collaboration space for Hamburg's content and technology industry run by the location initiative nextMedia.Hamburg and the Hamburg Kreativ Gesellschaft. more information can be found at www.scoopcamp.de. There, interested parties can purchase a limited number of tickets (249 euros each) for a personal visit to the conference.

About the scoopcamp
scoopcamp is the conference for the journalism of the future. Every year since 2009, nextMedia.Hamburg has invited more than 150 experts, decision-makers and innovators from the media industry to discuss trends and current topics in journalism. As an innovation conference, scoopcamp is an exclusive platform where the future of journalism is not only discussed, but actively driven forward by industry players. Further information on the event can be found at www.scoopcamp.de.

About nextMedia.Hamburg
nextMedia.Hamburg is the first point of contact and innovation support for Hamburg's media and digital industry. Its goal is to expand Hamburg's leading position as a media and digital location. To this end, the initiative promotes sustainable business models at the interface between content and technology with various (innovation) programs, events and content. nextMedia.Hamburg is supported by the Free and Hanseatic City of Hamburg and is part of the Hamburg Kreativ Gesellschaft. Further information on the initiative can be found at www.nextmedia-hamburg.de.

About dpa
The German Press Agency (dpa) was founded in 1949 and is one of the world's leading independent news agencies. dpa supplies media, companies and organizations with editorial content. This includes texts, photos, videos, graphics, radio reports and other formats. As an internationally active agency, dpa reports in seven languages. Around 1000 journalists work from around 140 locations in Germany and abroad. Around 170 German media companies are shareholders of dpa. The dpa editorial team works according to the principles laid down in the dpa statutes: independent of world views, commercial enterprises or governments. The central editorial office, headed by Editor-in-Chief Sven Gösmann, is located in Berlin. The management, headed by its chairman Peter Kropsch, is based at the company's headquarters in Hamburg. The Chairman of the Supervisory Board is Daniel Schöningh (CEO Ippen Media Group, Munich). More at www.dpa.com (German, English, Spanish, Arabic).