This year's prestigious scoop award goes to Rieke Havertz and Klaus Brinkbäumer for the podcast "OK, America?". The award ceremony will take place as part of the scoopcamp on September 10, 2025 at SPACE in Hamburg.
Hamburg, July 9, 2025 - This year's prestigious scoop Award goes to Rieke Havertz and Klaus Brinkbäumer for the podcast "OK, America?". The award ceremony will take place as part of the scoopcamp on September 10, 2025 at SPACE in Hamburg. The scoopcamp is the annual specialist conference for publishers, organized by Hamburg Kreativ Gesellschaft with its nextMedia.Hamburg initiative and leading media companies. The conference is dedicated to current solutions for financing journalism. Tickets for the event are available at www.scoopcamp.de.
Excellent analysis and digital distribution: "OK, America?" as a source of inspiration
Together with the scoopcamp board of twelve leading media companies, nextMedia.Hamburg is honoring two outstanding media personalities with the scoop Award in a format that exemplifies journalistic excellence and digital distribution. "OK, America?", a podcast of the DIE ZEIT brand, provides in-depth analyses of US politics from a German perspective - clever, continuous and journalistically precise. Klaus Brinkbäumer and Rieke Havertz, whose personality and expertise carry the format, play a decisive role in its success .
In terms of profitability, "OK, America?" also shows how a loyal community can be built up through journalistic quality and clear positioning - and how this can contribute to the branding and refinancing of journalistic products. Recently, archive episodes of the podcast have been transferred to a paid model and new revenue streams are thus being intelligently tested.
"This combination makes the podcast an exciting format with exemplary character - for media, brands and audiences alike. If you want to understand the USA, you can't get past Rieke Havertz and Klaus Brinkbäumer," emphasizes Dr. Nina Klaß, Head of nextMedia.Hamburg and responsible for the scoopcamp and the award.
scoopcamp 2025: a stage for the future of media
scoopcamp 2025 will once again provide a platform for exchange, inspiration and discussion about the future of journalism. In addition to the presentation of the scoop Award, participants can expect a varied program with talks, panels and keynotes. The focus will be on topics such as cooperation with AI models, audio pay models, local journalism, innovative monetization methods and new platforms.
Numerous industry experts - including award winners Klaus Brinkbäumer (author, filmmaker, podcaster and media entrepreneur) and Rieke Havertz (International Correspondent, DIE ZEIT) as well as Dr. Florian Harms (Editor-in-Chief and Managing Director, t-online), Steffen Horstmannshoff (Director Paid Content, DIE ZEIT), Holger Volland (CEO, brand eins), Yannick Franke (AI Team Lead, dpa Deutsche Presse-Agentur) and Estelle Schäfer (Member of the Management Board, CHRO, Handelsblatt Media Group) - will provide fascinating insights into their work and discuss current developments in the industry. Hamburg's Senator for Culture and Media, Dr. Carsten Brosda, will be welcoming the guests. Dr. Johanna Leuschen, Head of Portfolio and Innovation at NDR, will once again host the program.
Further information on the program and all speakers will be available shortly at www.scoopcamp.de. Tickets are available there for 249 euros.
The scoopcamp 2025 will once again be organized together with a Germany-wide board of leading media companies. These include Bauer Xcel Media, brand eins, DER SPIEGEL, dpa, DIE ZEIT, Handelsblatt Media Group, Hamburger Morgenpost, Norddeutscher Rundfunk, NOZ Digital, OMR, RND and RTL.
About the scoopcamp:
The scoopcamp is the conference for the journalism of the future. Every year since 2009, nextMedia.Hamburg has invited more than 150 experts, decision-makers and innovators from the media industry to discuss trends and current topics in journalism. As an innovation conference, scoopcamp is an exclusive platform where the future of journalism is not only discussed, but actively driven forward by industry players. Further information on the event can be found at www.scoopcamp.de.
About nextMedia.Hamburg:
nextMedia.Hamburg is the location initiative for the promotion of the media and digital economy in Hamburg. As part of Hamburg Kreativ Gesellschaft - Germany's largest municipal creative industries promotion organization - nextMedia.Hamburg supports companies from technology-oriented start-ups to established media companies on their way to a successful digital future. The initiative promotes new business ideas, supports transformation processes and gives innovations a targeted boost. A central location for these activities is the SPACE innovation space in the heart of Hamburg's Speicherstadt warehouse district, which acts as a hub for exchange, knowledge transfer and cooperation. Funded by the City of Hamburg's Department of Culture and Media, nextMedia.Hamburg pursues a clear goal: to sustainably improve the framework conditions for the industry and strengthen Hamburg as the most attractive media and digital location in Germany. Further information on the initiative can be found at www.nextmedia-hamburg.de.
About Hamburg Kreativ Gesellschaft:
Hamburg Kreativ Gesellschaft has been the city's business development agency for the creative industries in Hamburg since 2010. It plays a pioneering role nationwide in the field of creative industry promotion and sets standards. As one of the largest and oldest institutions of its kind in Germany, it supports creative professionals from all eleven submarkets - from design and music to film and architecture to games and advertising. As a publicly funded, independent institution, Hamburg Kreativ Gesellschaft creates funding programs, consulting services, networking events and innovation formats.
Press contact:
nextMedia.Hamburg
Paula Lauterbach
+49 40-8797 986 123