AI Media Leaders
Join the network now and discuss strategies for dealing with artificial intelligence with other decision-makers from the media and digital industries at the AIM Leaders Conference 2026.
Between AI and expertise: how companies can empower their employees
AI makes many things easier, but not everyone has access to it. What tasks still lie with employees and how can they be optimally prepared for dealing with the new circumstances? Sonja Schünemann, HR Development Officer at ZDF, and Sven Wiesner, founder and Managing Director of Neon Gold Innovations, show how ZDF is rolling out AI skills in a multi-stage process and transferring them to the everyday working lives of over 600 employees. They will show which formats deliver measurable impact, how issues such as data protection and resource scarcity can be practically resolved and how employees' individual needs are addressed.
