Sonali Verma

Sonali Verma heads the Generative AI Initiative INMA (International News Media Association). She shares her expertise through practical use cases in conferences, webinars and workshops. She previously worked at The Globe and Mail for 15 years. There, she changed mindsets by training journalists on how data and AI can help them attract and retain subscribers more effectively. She also worked with The Globe's data science team to develop Sophi.io, a machine learning platform now used by media organizations on five continents. She was Senior Product Manager and Director of Customer Success at Sophi and led the marketing activities that won several international awards. Previously, she worked as a journalist at Reuters, CNBC and Bloomberg in Asia, North America and Europe and was a visiting scholar at the Reuters Institute for the Study of Journalism at Oxford University.