Sabine Eriksen

Sabine Eriksen has been Director of Reader Revenue at the Handelsblatt Media Group since July 2023 and is responsible for the strategic expansion of the B2C and B2B subscription business for Handelsblatt and WirtschaftsWoche, as well as the strategic development of the branding and marketing strategies for both media brands. In her role, she combines brand management, performance marketing, and CRM marketing with the development of sustainable revenue models and leads the respective teams. As such, she is responsible for key areas across the entire customer lifecycle—from brand management and new customer acquisition to customer loyalty and retention. Her focus is on how strong media brands can consistently adapt to changing user needs and translate relevance and trust into sustainable growth. Previously, she spent five years at SPIEGEL Verlag, most recently as head of the “Subscriptions” department, where she was responsible for the SPIEGEL Group’s subscription business. Other stops in her career included XING and work on the agency side. Sabine Eriksen has more than 20 years of experience in the marketing and media industries.