Robert Seeliger

Robert Seeliger is an Innovation Principal in Media Technology with more than 15 years of experience leading international projects across advanced video, streaming platforms, and digital media ecosystems. He drives the evolution of the Future Applications and Media testbeds at Fraunhofer FOKUS. He initiated the Green Streaming project, advancing energy-efficient and sustainable approaches in video delivery and media consumption. Robert has authored more than 30 scientific publications on streaming technologies, server-side ad insertion, hybrid TV services, energy-aware video processing, and sustainable media systems.

Events

Nov12

AI Media Leaders Conference 12.11.2026

12.11.2026 09:00 – 20:00 Uhr

Get your ticket now and discuss AI strategies together with other decision-makers from the media and digital industries.

nextMedia.Hamburg446,25 €Emporio Haus, Panoramadeck | Dammtorwall 15, 20355 Hamburg

12.11.26 — –

featuring Amelie Jakob (ZDF), Dr. Christopher Krauß (Fraunhofer FOKUS), and Robert Seeliger (Fraunhofer FOKUS)

Impulse

Sustainability in Streaming: How AI Can Contribute Throughout the Media Chain

Video streaming is one of the biggest drivers of global data traffic, yet energy consumption often remains opaque. AI opens up new opportunities for media companies to reduce energy consumption, use resources more efficiently, and improve the user experience at the same time. The Green Streaming research project makes it possible to measure the carbon footprint across the entire streaming chain. This presentation provides insights into the results using the example of Wattlify on the ZDF streaming portal and demonstrates how data- and AI-driven approaches make energy consumption more transparent and promote more sustainable streaming.