Patrick Schnitzler is co-founder of the Berlin-based impact start-up "klima&so". The goal of klima&so is to enable sustainable marketing - through transparent emissions calculations, optimized campaigns and impact communication. Patrick and his co-founder consistently play the Berlin hipster founder game, complete with a babble podcast and underwear calendar. Good for image and climate. Patrick has been named OMR50 2024 and is a W&V guest author.