Moonie Zhu

Moonie is a Germany-based entrepreneur, China commerce strategist, bestselling author, and Co-Founder of eTOC Group. Having spent half her life in China and half in Germany, she offers a rare insider perspective on two of the world's most influential business ecosystems.

With more than 16 years of experience in marketing, brand building, e-commerce, and digital innovation, she helps global brands navigate China's fast-evolving consumer landscape while supporting Chinese companies in their international expansion.

As a recognized thought leader and keynote speaker, Moonie is known for translating China's most important business and technology trends into actionable insights for Western executives. Her expertise provides audiences with a unique preview of how AI, retail media, platform ecosystems, and next-generation commerce models are reshaping the future of business worldwide.

Events

Nov12

AI Media Leaders Conference 12.11.2026

12.11.2026 09:00 – 20:00 Uhr

Get your ticket now and discuss AI strategies together with other decision-makers from the media and digital industries.

nextMedia.Hamburg446,25 €Emporio Haus, Panoramadeck | Dammtorwall 15, 20355 Hamburg

12.11.26 — –

with Stephan Scheuer (Handelsblatt) and Moonie Zhu (eTOC)

Panel

The U.S. and China: Models for the Future of AI

The development of artificial intelligence is largely shaped by the United States and China, each with different strategies and innovation models. Stephan Scheuer and Moonie Zhu discuss the strategies, innovation models, and ecosystems of the AI superpowers and compare their approaches to technology development, regulation, and value creation. The focus is on the role of Big Tech and capital in the U.S., as well as open-source models, integrated platform ecosystems, and government oversight in China. The panel examines the impact of these different systems on the economy, the media, and the digital economy in Europe, and highlights the insights companies can draw from them to shape their own AI strategies.

Stephan Scheuer

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Moonie Zhu

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