Marcel Semmler

Marcel Semmler is Chief Product Officer at Bauer Media Group for the Digital Publishing division, where he drives digital transformation at the interface of editorial, technology and user experience. With a focus on AI-supported publishing models and modern product development, he is responsible for projects such as the AI-first CMS TONI & EVA. He is passionate about how technology empowers - not replaces - teams and how media brands stay relevant in a changing market.

Events

Nov12

AI Media Leaders

12.11.2026 09:00 – 20:00 Uhr

Join the network now and discuss strategies for dealing with artificial intelligence with other decision-makers from the media and digital industries at the AIM Leaders Conference 2026.

nextMedia.Hamburg500 EUROFactory Hammerbrooklyn | Stadtdeich 2-4 Hamburg

— 15:45 – 16:05

with Marcel Semmler (Bauer Media Group)

Deep Dive Publishing

How an AI-first content platform combines editing and user experience in a new way

The Bauer Media Group has developed an AI-based content operations platform that provides editorial teams with targeted support in content planning, creation and distribution. The editorial assistant EVA takes over repetitive tasks - while journalistic responsibility remains clearly with the human. Intelligent UX elements ensure seamless integration into existing workflows and strengthen trust in the technology. The case shows how AI and editorial staff can work together to make publishing more efficient, user-centered and future-proof.

Marcel Semmler

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