Marcel Kollmar

Marcel Kollmar is Division Manager of Shopper Journey at OTTO and is responsible for product management throughout the digital customer journey. Prior to that, he headed OTTO’s e-commerce product management for Browse & Search, as well as the areas of SEO, content marketing, and digital reach development, for several years.

Before joining OTTO, Marcel Kollmar held various marketing and product management roles—including positions at Scout24, PARSHIP, and Unique Digital. In addition, he consulted for companies such as windeln.de, RUNNERSPOINT.com, and Red Bull in the areas of growth, online marketing, SEO, SEM, product search engines, and conversion optimization.

As the founder of Joggen-Online.de, he also built one of Germany’s most widely read sports portals and oversaw its subsequent sale to an incubator.

Events

Nov12

AI Media Leaders Conference 12.11.2026

12.11.2026 09:00 – 20:00 Uhr

Get your ticket now and discuss AI strategies together with other decision-makers from the media and digital industries.

nextMedia.Hamburg446,25 €Emporio Haus, Panoramadeck | Dammtorwall 15, 20355 Hamburg

12.11.26 — –

with Marcel Kollmar (OTTO Group)

Impulse

Thinking Outside the Box: How Otto Develops Compelling Customer Products in the Age of AI

As Division Manager for Shopper Journey, Marcel Kollmar is responsible for product management across the digital customer journey. He explains how AI commerce, intelligent assistants, and AI agents are transforming the interaction between companies and customers, and what impact this has on products, customer access, and business models. The focus is on strategic issues surrounding data, trust, and visibility, as well as the challenge of creating relevant customer experiences and sustainable competitive advantages in a world shaped by AI.

Marcel Kollmar

Learn more