nextMedia.festival
The annual get-together, where we look at current topics and get into conversation over music and drinks, panels, fireside chats and workshops.
Buzz without burnout: the power of creator marketing
Success today is not a question of volume - but of genuine proximity. In a world where "always-on" is no longer enough, a paradigm shift is needed: brands need to think always-in. Become part of communities. But how can small and medium-sized brands that have neither huge budgets nor large marketing teams - and often no direct line to agencies - achieve this? In this impulse, we use specific practical examples to show how brands can make the most of the potential of creator marketing.
