nextMedia.festival
The annual get-together, where we look at current topics and get into conversation over music and drinks, panels, fireside chats and workshops.
Quiet sounds, strong impact - How stern wins subscriptions with a video format
What happens when mothers are given the space to tell their story themselves? Without filters, without categorization - but with time, trust and genuine interest? With "My life as a mother", stern has created a unique video series that focuses on mothers. The intimate narrative style hits a nerve - and pays direct dividends for stern+'s paid content strategy. The portrait of mothers is the most successful video format to date and has already generated a three-digit number of new subscriptions. Laura-Lena Förster, deputy editor-in-chief of stern, provides insights into the editorial strategy and explains how videos can also work behind the paywall
