Kenza Ait Si Abbou Lyadini

Kenza Ait Si Abbou Lyadini is an award-winning expert and consultant for artificial intelligence. She comes from Morocco, studied electrical engineering in Spain and industrial engineering in Berlin. After holding various positions in Germany, Spain and China and her last position as Chief Technology Officer at Fiege, she is now the founder and Managing Director of the AI consultancy Scailers.

In 2020, Capital magazine voted her one of Germany's "young elite" (top 40 under 40). Her Spiegel bestseller "Keine Panik, ist nur Technik" (Gräfe und Unzer Verlag) was published in August 2020, her children's book "Meine Freundin Roxy: Roboterzähmen leicht gemacht" (Tulipan Verlag) in 2022 and her book "Menschenversteher" (Droemer Verlag) in March 2023. The latter was nominated for the German Business Book Prize.

In her talks, she combines technical expertise with her motivating manner and explains in a practical way why digital transformation not only means technological change, but also requires cultural change. She talks about the importance of data as the basis for AI-supported decisions, the challenges of implementing new technologies and the human factor in transformation processes.

Events

Nov27

AI Media Leaders Conference 27.11.2025

27.11.2025 09:00 – 20:00 Uhr

Secure your ticket now for our AI conference on November 27 and discuss strategies for dealing with artificial intelligence together with other decision-makers from the media and digital industries.

nextMedia.Hamburg500 EUROMojo Club | Reeperbahn 1

— 10:25 – 10:45

with Kenza Ait Si Abbou Lyadini (engineer, AI consultant & bestselling author, Scailers)

Future Media Business

Intelligent New World: The Decision-Maker Mindset in the Age of AI

One of the biggest upheavals in human history is happening - and we are right in the middle of it. For film, music, television, gaming and publishing, unimagined opportunities are arising, politics and legislation must constantly create new, secure framework conditions, and companies will have to fundamentally change the way they work, develop products and do business. But how? The engineer, AI manager and founder of Scailers GmbH, Kenza Ait Si Abbou, says: "Germany needs a CIO mindset! She herself has experienced how difficult it is for companies in Germany to deal with the digital transformation, both within the group (Deutsche Telekom, IBM) and at the family business (Fiege). However, digital transformation can no longer be a solitary project in companies; AI makes it an ongoing activity whose strategy must be reviewed on a daily basis and adapted if necessary. Technological resources, skills and innovations are crucial for growth, efficiency and competitive advantage. If you want to stay in business, you have to try, discard and try again - and always think digitally.

Kenza Ait Si Abbou Lyadini

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