Jodie Hopperton

Jodie Hopperton is a British American media executive based in Los Angeles, specializing in the intersection of product, technology, and news media. As the lead of the INMA Product & Tech Initiative, she explores how media organizations can leverage product thinking to drive growth, enhance customer experiences, and navigate the rapidly evolving AI ecosystem.

Across her 20 years of international experience, she has also lived in Paris, Madrid, and London and held leadership roles spanning technology startups and major media brands, including Director, EMEA Syndication & Licensing at The New York Times and Consultant COO at Global Editors Network.

Events

Nov12

AI Media Leaders Conference 12.11.2026

12.11.2026 09:00 – 20:00 Uhr

Get your ticket now and discuss AI strategies together with other decision-makers from the media and digital industries.

nextMedia.Hamburg446,25 €Emporio Haus, Panoramadeck | Dammtorwall 15, 20355 Hamburg

12.11.26 — –

with Jodie Hopperton (International News Media Association)

Keynote

Beyond Traffic: Rethinking the Media Business Model in the Age of AI | in English

As content is increasingly discovered and consumed through AI assistants and smart interfaces, traditional distribution and reach models are losing their significance. Short-term revenue from content licensing may be attractive, but it raises the question: Who will control the relationship with the audience—and thus the foundation for sustainable value creation—in the future? Jodie Hopperton discusses a new understanding of distribution, monetization, and audience ownership in the AI era. She explains why the media industry already has many of the necessary building blocks in place and why now is the right time to work together on a sustainable model.

Jodie Hopperton

Learn more