Further initiatives of the Hamburg Kreativ Gesellschaft

Dr. Frederike Fritzsche

Porträt: Dr. Frederike Fritzsche, Chief Tech Transformation Officer bei Otto Group

Dr. Frederike Fritzsche holds a doctorate in Entrepreneurship & Entrepreneurial Finance and brings this expertise to her role as Chief Tech Transformation Officer at OTTO. Her central concern is to promote an open corporate culture that integrates technological innovations such as GenAI into everyday working life. She empowers employees not only to understand new technologies, but also to use them productively. In doing so, it creates learning and networking opportunities, reduces inhibitions and ensures that cultural change is lived within the company. Since 2021, she has been bringing tech topics to the public and identifying relevant future technologies for OTTO. She also heads the Women in Tech workstream and is committed to greater diversity in the technology industry. Her experience as a multiple entrepreneur and from the start-up scene flows directly into her daily work.

Events

Nov12

AI Media Leaders

Join the network now and discuss strategies for dealing with artificial intelligence with other decision-makers from the media and digital industries at the AIM Leaders Conference 2026.

nextMedia.Hamburg500 EUROFactory Hammerbrooklyn | Stadtdeich 2-4 Hamburg
with Dr. Frederike Fritzsche (Otto Group) and Saskia Dupré (Otto Group)
Future-proof organizations

Transform Yourselves! Business Transformation and AI

Artificial intelligence is changing business models. Companies that want to remain competitive in the long term and internationally are integrating AI into their core business. Their biggest challenge? The lack of expertise! Dr. Frederike Fritzsche, Chief Tech Transformation Officer of the retail and services giant Otto Group, knows that investing in AI expertise alone is not enough. So she promotes new management approaches and a corporate culture that sees change as a permanent state. She reveals how she does this and what media companies can learn from it.
Dr. Frederike Fritzsche nextMedia.Hamburg

Dr. Frederike Fritzsche

Mehr erfahren
Saskia Dupré nextMedia.Hamburg

Saskia Dupré

Mehr erfahren

Wir verwenden Cookies, um externe Inhalte anzeigen zu können. Sie können unter “Einstellungen” der Erhebung von Nutzerdaten widersprechen. Weitere Informationen erhalten Sie in unserer Datenschutzerklärung.

Wir verwenden Cookies, um externe Inhalte anzeigen zu können. Sie können unter “Einstellungen” der Erhebung von Nutzerdaten widersprechen. Weitere Informationen erhalten Sie in unserer Datenschutzerklärung.

Your cookie preferences have been saved.