Frederik Peters

Frederik Peters works at Südwestrundfunk (SWR) as a Tech Innovation Strategist in the Technology and Production Division. He is active in the broadcaster’s technology and innovation sector, combining strategic development with digital transformation and AI topics.

As a member of the SWR AI Hub leadership team, he played a key role in establishing the AI Hub and defining its strategic focus; the hub was designed as an accelerator for the responsible adoption of AI in journalism, production, and administration. His professional background at SWR spans several areas: From editorial work and hosting to strategic corporate development, founding initiatives (SWR Xlab, SWR AI Hub, Tech Board), and innovation and technology issues. He is currently a member of the SWR Innovation Board and part of the leadership team of the division’s internal Tech Board.

Events

Nov12

AI Media Leaders Conference 12.11.2026

12.11.2026 09:00 – 20:00 Uhr

Get your ticket now and discuss AI strategies together with other decision-makers from the media and digital industries.

nextMedia.Hamburg446,25 €Emporio Haus, Panoramadeck | Dammtorwall 15, 20355 Hamburg

12.11.26 — –

with Sven Wiesner (Neon Gold Innovations) and Frederik Peters (SWR)

Interview

AI in Media Practice: Between Hype, Regulation, and Strategic Reality

What constitutes a sustainable strategy—and what remains an experiment? Which use cases are already scaling, and where does the real potential for efficiency and value creation lie? How is the industry changing as a result of platform dynamics, generative models, and new players? Frederick Peters answers these and other questions in a conversation with Sven Wiesner.

Sven Wiesner

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Frederik Peters

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