Dr. Florian Drücke

Dr. Florian Drücke studied law in Berlin and Toulon. Following legal clerkships at the Berlin Senate Chancellery, a law firm in Aix-en-Provence and an international media law firm, among others, the lawyer became legal counsel at the German Music Industry Association (BVMI) in January 2006. He has been Managing Director of the BVMI since November 1, 2010 and was elected Chairman of the Board in November 2017. Since then, he has also represented the association at international level on the main board of the global umbrella organization IFPI and as a shareholder representative and member of the supervisory body of the Gesellschaft zur Verwertung von Leistungsschutzrechten (GVL). He has been actively involved in the central topics and debates of digitization and the cultural and creative industries for many years and is the author of numerous specialist articles and articles in German media as well as co-editor of the standard work "Handbuch der Musikwirtschaft". He has also been Co-President of the Franco-German Cultural Council since January 2018.

Events

Nov12

AI Media Leaders Conference 12.11.2026

12.11.2026 09:00 – 20:00 Uhr

Secure your ticket now and discuss strategies for dealing with AI together with other decision-makers from the media and digital industries.

nextMedia.Hamburg500 EUROFactory Hammerbrooklyn | Stadtdeich 2-4 Hamburg

— 12:00 – 12:20

with Dr. Florian Drücke (Bundesverband Musikindustrie e.V.), Michelle Zou (AviaGames) and Jens Redmer (Google)

Policy & Innovation

Fair by design: the EU AI Act as a game changer

The EU AI Act is more than just a regulation - it redefines the rules of the game for the European digital economy. For media companies and technology providers, understanding this framework is crucial for future market success. In this panel, we look at business practice from a helicopter perspective: what strategic course do managers need to set now to not only be compliant, but to gain a competitive advantage? We will discuss the concrete effects on product development, data usage and visibility in global platform ecosystems. The focus will be on the following questions: How is regulation changing the dynamics between large players and specialized providers? And what alliances are now needed to successfully combine innovation and fairness? How might the EU AI Act need to evolve and what regulations are needed beyond the existing ones?