AI Media Leaders Conference 12.11.2026
Secure your ticket now and discuss strategies for dealing with AI together with other decision-makers from the media and digital industries.
Content is King, AI is the Kingmaker: Copyright & licensing in practice | English
Generative AI is putting the foundation of the creative industry to the test: intellectual property. While algorithms create new content, the core question of value creation arises for every media company: How do we protect and exploit our most valuable asset - our content? We delve into the engine rooms of the new content ecosystem and negotiate the key questions of the future from the perspectives of creatives, lawyers, technology providers and exploiters: What are fair conditions for the use of content as training data? How do we deal with AI-generated content in a legally compliant manner? And above all: What innovative licensing and business models are already being developed today to ensure fair remuneration for creativity and at the same time enable technological progress?
