Bernhard Fischer-Appelt is an entrepreneur and communications expert - he deals intensively with affective brand management, narrative strategy and futures. Between 2018 and 2020, he conducted research on the future at Harvard University. He has already published several books - including "Future Noise" and "Storyverse Playbook". His most recent work, "Playbook Resonance. Find the affects that really drive brands", published in November 2024, sheds light on the modern mechanisms of branding and the affective impact of brands. Fischer-Appelt holds an M.Sc. in Economics from the London School of Economics. He runs fischerAppelt, one of the largest owner-managed communications agencies, which he founded together with his brother in 1986
The annual get-together, where we look at current topics and get into conversation over music and drinks, panels, fireside chats and workshops.
