Amelie Jakob

Video streaming is one of the biggest drivers of global data traffic, yet energy consumption often remains opaque. AI opens up new opportunities for media companies to reduce energy consumption, use resources more efficiently, and improve the user experience at the same time. The Green Streaming research project makes it possible to measure the carbon footprint across the entire streaming chain. This presentation provides insights into the results using the example of Wattlify on the ZDF streaming portal and demonstrates how data- and AI-driven approaches make energy consumption more transparent and promote more sustainable streaming.