Anymate Me, a Hamburg-based start-up, simplifies video production with AI. Users quickly create corporate videos with the help of AI actors.
Corporate videos are important advertisements for a company - and their production involves a corresponding amount of effort. At least until now. This is because the start-up Anymate Me, part of the fifth batch of Media Lift, is making the production of corporate videos much easier with AI.
The idea for this came from personal experience, as Anymate Me founder Julia Leduc reveals in an interview: "About two and a half years ago, we faced the same challenge when we had to film an image film for our previous start-up. At that moment, we suddenly realized how frustrating, costly and inflexible the traditional production process can be."
From this frustrating experience grew the desire to create a better offering: "This realization really drove us to look for a better solution for creating (corporate) videos. This experience gave rise to the vision of Anymate Me - to automate video production using synthetic videos and AI speakers."
Anymate Me gives users the opportunity to create their own corporate video quickly and easily. They can choose from a large selection of digital actors, upload a script or audio file for the chosen actor to present and then download the created video in no time at all.
What might once have been a months-long process of coordination and coordination now takes a fraction of the time with Anymate Me - and the tech stack that Anymate Me uses to provide a smooth production for users is correspondingly diverse and modern: "Our solution includes advanced technologies in the areas of voice and image processing as well as modern web technologies," says Julia Leduc. "The Anymate Studio is based on text-to-video technology, which means that videos can be created using text input alone. In addition, we rely on machine learning-based methods for image processing, which we use to generate realistic AI speakers. We use text-to-speech technology to synthesize human voices and also offer machine translation."
The Anymate Me team offers its solution as part of a SAAS model, Software as a Service, in combination with a subscription-based license price model. There are various service packages that are priced according to the number of videos to be created and their length.
"We also offer a pay-per-video model for customers who prefer a non-binding opportunity to test our solution or have lower or irregular video requirements," says Leduc about Anymate Me's business model. "This involves a one-off cost for each individually created video. In the near future, we will be expanding our range of services to include other models, including the use of our API and the option of white labeling, in order to offer our customers even greater flexibility."
Hamburg has become the base for Anymate Me - thanks to funding opportunities such as MEDIA LIFT
Originally based in Cologne, Anymate Me was drawn to Hamburg by MEDIA LIFT, and the city has become an important stop in the success story of Julia Leduc and her team: "Both Hamburg and the incubator Media Lift have played a key role in our success story, and we are grateful to MEDIA LIFT.
success story, and we are grateful for the valuable support we have received here. Hamburg is an extremely attractive location for start-ups, especially those dedicated to media-related solutions," says Leduc. "The city offers numerous funding programs that support start-ups not only financially, but also professionally and personally."
MEDIA LIFT is not only interesting for media start-ups like Anymate Me because of the financial support and the provision of workspaces. The incubator's diverse program helps the teams to develop further and the experienced coaches provide a point of contact for the diverse challenges of everyday start-up life: "The extensive workshops cover a wide range of topics that are extremely relevant for the successful development of a start-up," says Leduc. "Not to mention the unique opportunity to be accompanied by top-class mentors and coaches who intensively support our further development during the program. The Media Lift team is always on hand to offer advice and support, which helps us to focus on our core goals."
And access to the extensive network helps the teams to connect with the many players in the media industry and develop partnerships. And indeed, the Anymate Me team has already made some valuable contacts during the course of the incubator: "For example, we work with e-learning providers, consultancies and agencies that are looking for flexible solutions for video production," says Julia Leduc. "And many of these partners have actually approached us as a result of our participation in the Media Lift incubator!"
