How to build the perfect marketing funnel

How much water do you get? 🪣

Imagine five people sitting in a row on chairs, blindfolded. The person in front has a bucket of water full to the brim and passes it over their head to the back. The second person takes it. Because the handover is not perfect, water spills over the edge. The bucket gets emptier from person to person. The last person receives a few more centimetres of water.

In my opinion, this image describes everything that marketing is about: getting the bucket of water full first and then passing it on from person to person with as little loss as possible.

In this newsletter, I would like to introduce you to a simplified marketing funnel that I believe is suitable for (almost) every media organization - and will help you to get your marketing measures under control.

Stage 1: Creating awareness

This is about generating the very first contact between your brand and your future user and making yourself known to the person.

Stage 2: Turning them into prospective customers

The aim here is to intensify the relationship between your brand and the future user. At the end of this funnel step, the person has been in contact with your brand two to five times, perhaps follows you on social media and has visited your website.

Step 3: Turning them into leads

This step is the most important for media offers. The aim here is to turn the contact into a lead. There are several ways to do this. A classic and very effective way is to collect the e-mail address so that you can continue working with it.

Stage 4: Turning them into subscribers

This stage of the funnel is where the purchase is concluded. This is where the prospect decides to take out a subscription from you or buy your product.

Stage 5: Turn them into superfans

In this funnel step, you turn subscribers into superfans. If you do a good job here, your users will renew their subscriptions and buy other products from your portfolio that you suggest to them.