Further initiatives of the Hamburg Kreativ Gesellschaft ↓

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Further initiatives of theHamburg Kreativ Gesellschaft

Lars Reiners, how is AI changing the work at Jung von Matt?

An interview with Lars Reiners about the use of AI at Jung von Matt, one of Germany's best-known creative agencies.

Lars Reiners in an interview. He is wearing a light plaid lumberjack shirt. He has shorter red hair, a shorter beard and silver, round glasses.

Text: nextMedia.Hamburg

Video: moodmacher

In this interview, Lars Reiners, Visual Prompt Artist at Jung von Matt NECKAR, talks about the versatile use of AI at Jung von Matt. He explains how the agency works with the service unit for AI topics, why AI is needed along the entire pipeline and how technology merges with creativity. Lars also spoke to us about the pricing of AI work, legal challenges such as copyright and the "JvM Stables" model developed in-house.

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