klima&so: One green version of social media, please!
From Medialift Batch 6
From servers to smartphones, social media campaigns consume a lot of electricity. The start-up klima&so calculates how much for creators and advertisers.
Social media in green, please!
The idea for klima&so was born in a Thai jungle café when Jean-Paul Laue and Patrick Schnitzler decided to use their expertise for a more sustainable planet. With a combination of technical know-how and their commitment to environmental protection, they have been driving the sustainability movement in the digital world ever since.
Sipping a chai latte under palm trees - sounds like the perfect vacation, right?
For Jean-Paul Laue and Patrick Schnitzler, this idyllic setting marks a turning point in their careers. After meeting in a management consultancy, the two were drawn to Thailand by their desire for relaxation and their simultaneous search for a new and meaningful job. It was there that the idea for klima&so was born. Inspired by the NFT boom at the time, in which people around the world were exchanging digital images, they wondered what impact such activities might have on the environment. From then on, their aim was to make the energy consumption and carbon footprint of online activities visible and at the same time get more people excited about climate protection - and what better medium than social media?
How many emissions does a social media post actually cause?
The company uses advanced technologies to analyze and offset the carbon footprint of digital content. "A 20-second viral TikTok video can have the same carbon footprint as 45 flights from Frankfurt to New York," says the website as an example. From the use of servers to the disposal of end devices, klima&so takes the entire life cycle of digital data into account.
Here you can find more information about the start-up incubator Media Lift
To the program
For climate-neutral social media
klima&so
klima&so verfolgen das Ziel, den gewaltigen Klimafußabdruck Sozialer Medien
zu reduzieren und nachhaltigen sozialen Wandel zu bewirken.
The EU follows suit
The new EU regulations on corporate social responsibility, which require more precise documentation and reporting of digital emissions, came at just the right time for Jean-Paul and Patrick. The increasing regulatory requirements for companies to disclose their environmental footprint have increased demand for the start-up's services.
Only Pants - visions require special measures
The role of the two founders goes beyond traditional entrepreneurship. Through their podcast, they raise awareness of environmental issues on a weekly basis and provide personal insights into their everyday lives. They also published a calendar that shows them in their underwear. The OnlyPants calendar, an idea that came about after a playful challenge on social media, addresses serious environmental issues in a humorous way. Each calendar page, supplemented by informative texts on environmental disasters, serves as a monthly food for thought and a conversation starter.
With their personal approach, Jean-Paul Laue and Patrick Schnitzler combine fun and seriousness to make environmental awareness the new normal - reinforced by role models on social media.
