Strategy playbook: AI as a partner in content creation
The nextMedia.Hamburg panel on the Yellow Stage at OMR. Zamina Ahmad, Marc Recker and Marcel Semmler talk about what a successful use of AI looks like and what needs to be considered.
Artificial intelligence is fundamentally changing how we create and publish content. Time to deal with the questions: What does the successful use of AI look like and what do you need to consider? Together with Zamina Ahmad (CEO shades&contrast), Marc Recker (Managing Director fischerAppelt Relations) and Marcel Semmler (CPO Bauer Media Group), we take a look at their companies' AI roadmaps. From strategic planning and editorial automation to personalized content playout. Be inspired by practical insights from various industries - and develop your own AI strategy.
When?
7.5.2025
16:45 – 17:05 Uhr
Where?
Messehallen Hamburg – OMR Yellow Stage
More information about OMR can be found here!
Register nowSpeakers
Zamina Ahmad
Co-Founder, shades&contrast
Marc Recker
Managing Director, fischerAppelt relations
Marcel Semmler
Global Chief Product Officer, Bauer Media Group
