Further initiatives of the Hamburg Kreativ Gesellschaft ↓

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Further initiatives of theHamburg Kreativ Gesellschaft

nextMedia.festival

The annual get-together, where we look at current topics and get into conversation over music and drinks, panels, fireside chats and workshops.

It's complicated, so let's celebrate, talk and listen together

How can we stop the attention spiral? How do we deal with misinformation and loss of trust? What are the implications of AI for the media industry? What opportunities do decentralized platforms offer? How do we ensure that relevant and correct content is quickly recognized and seen in the future? How do I maintain a community? And while we're at it: What framework conditions are actually required for healthy growth?

There are questions upon questions in our industry and none of them are easy to answer. Reason enough for us not to despair and throw up our hands in despair, but to organize a festival. Let's talk about the most pressing questions and not lose heart in the process.

The nextMedia.festival offers the opportunity to pause and look at the challenges facing our industry in a positive atmosphere. Together with you, we will press the pause button, meet in the real world and take on new perspectives.

Cheers!

When?
18.6. – 19.6.2025

Where?
SPACE Hamburg | Am Sandtorkai 27

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Program

Veranstaltungzeitraum
Fully booked / waiting list
Masterclass

Think Human. Act Strategic.

Innovation often sounds big - but it starts small: with real people, clear questions and the willingness to simply try things out. In this masterclass, we combine strategy with a start-up mindset and test tools that turn ideas into tangible solutions. Welcome to your mini-innovation lab to join in, think along and take part!

Luisa-Maria Wendt

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Fully booked / waiting list
Masterclass

Deep Dive with Saruul Krause-Jentsch: Next Up Spotify

What is currently driving the podcast market - and how is the medium changing in the area of conflict between audio, video and monetization? In this session, Saruul Krause-Jentsch (Head of Podcast Central Europe, Spotify) and Constanze Kainz (Head of Podcast, ZEIT ONLINE) will provide insights into new formats, trends and platform strategies - and present the new Spotify Partner Program, which has also been available in Germany since the end of April. Afterwards, there will be room for open questions and in-depth discussions in a small deep dive round - a great opportunity to talk directly to one of the key voices in the industry.

Saruul Krause-Jentsch

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Constanze Kainz

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Fully booked / waiting list
Masterclass

Clarity for product people

Clarity is one of the superpowers of successful product people. This masterclass is about why this is the case and how we can create clarity for ourselves and our environment at different levels. Among other things, we will shed light on how we give others clear direction, how we create situational clarity, how we clarify roles in collaboration and how we communicate clearly in all of this. We will try out some of the impulses in the masterclass - others can be implemented the next working day.

Arne Kittler

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Greeting

State of the Industry

Nina Klaß, Head of nextMedia.Hamburg, provides a compact overview of key trends and drivers in the media and digital industry. What developments are currently shaping the industry? What moves companies, media makers, platforms and audiences? A compact introduction to the festival day - informative, categorizing and discussion-stimulating.

Dr. Nina Klaß

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Interview

In conversation: Paula Dieker on format development

Presenter Paula Dieker talks to an expert about ways, ideas and challenges in the development of new formats. We will announce who her discussion partner will be shortly.

Paula Dieker

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Djenna Wehenpohl

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Impulse

State of AI Search

Where do we stand on the topic of AI search and what will happen next? What do media companies and the creative industries need to do now? How should they behave and position themselves?

Dr. Paul Elvers

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Impulse

Buzz without burnout: the power of creator marketing

Success today is not a question of volume - but of genuine proximity. In a world where "always-on" is no longer enough, a paradigm shift is needed: brands need to think always-in. Become part of communities. But how can small and medium-sized brands that have neither huge budgets nor large marketing teams - and often no direct line to agencies - achieve this? In this impulse, we use specific practical examples to show how brands can make the most of the potential of creator marketing.

Magnus Folten

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Impulse

Community First: Between platform dependency and autonomy

If you want to shape the public sphere, you need to understand how communities are changing. They have long been much more than commentary columns - they are carriers of the digital public sphere. But their structures are in constant flux: What role do decentralized platforms and new governance models play? How do media makers position themselves between platform dependency and independence? A cross-platform outlook on the community economy of the coming years - and what it means for the media.

Daniel Sigge

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Interview

The new twenties in conversation - a look into the future of social media platforms

In this interview, Daniel Budiman (Rocket Beans), Wolfgang M. Schmitt and Stefan Schulz - known from the podcast Die Neuen Zwanziger - take a critical look at the future of social media. A conversation about platform power, algorithmic logic and digital public spheres - clear, critical and without a marketing cover. Who is actually directing our attention and what does this mean for society, journalism and democracy?

Daniel Budiman

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Wolfgang M. Schmitt

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Get-together

Let's Wrap Up: Drinks & Exchange

We round off the first day of the festival together - with drinks and a relaxed festival atmosphere. No program, just time for conversation in a relaxed atmosphere.
Fully booked / waiting list
Masterclass

Subscribe Now: How to gain subscribers and keep them happy for a long time

Subscription marketing is relationship work. Where traditional marketing often ends, it really begins. From onboarding to win-back, you need to keep new customers happy and optimize customer lifetime value. In this masterclass, you will learn about the individual phases of the subscription journey and discover practical tips on how to improve conversion and retention at each stage. The masterclass includes case studies from the leading subscription companies from a wide range of industries.

Lennart Schneider

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Fully booked / waiting list
Masterclass

Jan Köster - Transformation from within the organization

As Vice President Transformation at RTL Germany in the Publishing division, Jan Köster shapes cultural change and strategic realignment. In his masterclass, he shows how learning and resilient organizations are created - and why we need them more urgently than ever. Jan Köster has accompanied a wide variety of transformations in recent years: from major campaigns for shared desks and relocations of entire divisions to the introduction of agile working methods and AI-supported methods. The focus has always been on people - strengths-based, with a focus on development and impact. This masterclass is about getting to know a practical model that can be used to determine the maturity level of organizations and teams - and to derive concrete next steps. Together, we will work on real-life examples and develop individual transformation designs based on innovation curves. Those who leave here will have the tools they need to develop their own organization in a targeted and future-proof way - skills-based, culturally anchored and strategically effective.

Jan Köster

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Fully booked / waiting list
Masterclass

Social media impact content - strategy workshop

Social media content goes impact! In our workshop you will learn how social media influences our society, how you can positively influence the world with social media content and why this is worthwhile for brands. Please be prepared to work hands-on and implement your first steps: Together we will develop a strategy based on your company's values and purpose.

Patrick Schnitzler

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Fully booked / waiting list
Masterclass

How to build your content brand with Creators

They have the trust of the young target group, they understand formats, platforms and algorithms: Content creators. For brands and publishers, they are the gateway to new target groups and, in the best case, even to new business models. But how do you get started? How to find out which content suits your target group? How to scale? How to manage? How to monetize? From working with talents who already understand much of what brands and publishers need to learn.

Robert Kindermann

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Jule Ruß

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Panel

Let's talk audio: Trends in the audio market

Presenter Isabel Reich talks to experts about key trends in the audio market. The focus will be on current developments in platform strategies, technological innovations, new formats and changes in user behavior. The panelists are Katja Ostrowsky (Managing Director, radio.de GmbH) and Marco Maas (Managing Director & Data Journalist / Datenfreunde).

Isabel Reich

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Katja Ostrowsky

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Marco Maas

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Impulse

Quiet sounds, strong impact - How stern wins subscriptions with a video format

What happens when mothers are given the space to tell their story themselves? Without filters, without categorization - but with time, trust and genuine interest? With "My life as a mother", stern has created a unique video series that focuses on mothers. The intimate narrative style hits a nerve - and pays direct dividends for stern+'s paid content strategy. The portrait of mothers is the most successful video format to date and has already generated a three-digit number of new subscriptions. Laura-Lena Förster, deputy editor-in-chief of stern, provides insights into the editorial strategy and explains how videos can also work behind the paywall

Laura-Lena Förster

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Impulse

10 observations - and what we need to do now to remain successful in the AI era

Artificial intelligence is changing how news is produced, distributed and consumed. This impulse deals with strategic approaches, opportunities and challenges for newsrooms in dealing with AI.

Katharina Neubert

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Impulse

Stop it at last! How teams learn to let go of the right thing.

The media and creative industries are under massive pressure to change. But (almost) every team is overloaded. Instead of taking on more and more, we need to start quitting wisely. The impulse wants to change the way we think about quitting: Why do we find it so difficult to let go? How do we sort out the right things so that we have capacity for the important things? And how can teams be supported after the end of a project? With concrete tools and knowledge from change and grief counselling, it becomes clear why strategic quitting is a key leadership and team competence of the future. Because: It's time to finally quit.

Marina Schakarian

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Impulse

Straight Outta Competition: Why marketing (has to) be real and sustainable.

Patrick Schnitzler and Jean-Paul Laue are co-founders of klima&so and experts in sustainable communication. As OMR50 speakers, they combine transparent emission values for marketing with creative storytelling concepts. Their goal: to make marketing not only visible, but also climate-neutral and irresistibly attractive.

Jean-Paul Laue

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Patrick Schnitzler

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Impulse

tagesschau together - Interactive news in live, long and casual

How can news reach young people - where they are every day? With tagesschau together, ARD is venturing a journalistic experiment on the Twitch streaming platform. The format combines weekly news with direct community participation: Viewers vote live on topics, ask questions via chat and discuss with the hosts, ARD correspondents and established experts up close and at eye level. This is made possible by the creative use of interactive Twitch extensions that break up traditional news concepts. In the panel, Isabella David-Zagratzki (Deputy Head of Strategy and Innovation, tagesschau), Merve Kayikci (Project Manager, SWR X Lab) and Michael Petrescu (Managing Director Midflight, BEANS Entertainment GmbH) will provide insights into the development, technical implementation and editorial collaboration behind the innovative format.

Michael Petrescu

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Isabella David-Zagratzki

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Merve Kayikci

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Interview

Highlight-Talk

A special talk with an exciting speaker awaits you at the end of the festival. The topic and details will be announced shortly - but this much is certain: it will be a strong finale.

Björn Staschen

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Paula Lauterbach

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Get-together

Let's Wrap Up: Drinks & Exchange

We round off the festival day together - with drinks and a relaxed festival atmosphere.

Festival speakers

Arne Kittler

Product Leadership Consultant, Product at Heart

    Bernhard Fischer-Appelt

    Founder and CEO, fischerAppelt

      Björn Staschen

      Change consultant, project manager (NDR/ARD), journalist, author

        Constanze Kainz

        Head of Podcast Department, ZEIT ONLINE

          Daniel Budiman

          Presenter and shareholder, Rocket Beans Entertainment

            Daniel Sigge

            Advisor, Wikimedia Deutschland e.V.

              Djenna Wehenpohl

              Head of Strategy & Operations, KARAKAYA TALKS

                Dr. Nina Klaß

                Leiterin, nextMedia.Hamburg

                  Dr. Paul Elvers

                  Head of AI, FUNKE Media Group

                    Isabel Reich

                    Moderator & audio expert

                      Isabella David-Zagratzki

                      Deputy Head of Strategy and Innovation Department, tagesschau

                        Jan Köster

                        Transformation expert

                          Jean-Paul Laue

                          Co-Founder, klimaundso

                            Jule Ruß

                            Creative Producer, FLOW media

                              Katharina Neubert

                              SVP Strategy & Investments, Holtzbrinck

                                Katja Ostrowsky

                                Managing Director, radio.de GmbH

                                  Laura-Lena Förster

                                  Deputy Editor-in-Chief, stern

                                    Lennart Schneider

                                    Strategy consultant for subscriptions & newsletters, Subscribe Now

                                      Luisa-Maria Wendt

                                      Start-up consultant for innovative and technology-oriented companies, Digital Innovation Center Rostock

                                        Magnus Folten

                                        Agency Lead, WeCreate

                                          Marco Maas

                                          Managing Director & Data Journalist, Datenfreunde

                                            Marina Schakarian

                                            Team coach and digital strategist

                                              Merve Kayikci

                                              Project Manager, SWR X Lab

                                                Michael Petrescu

                                                Managing Director Midflight, BEANS Entertainment

                                                  Patrick Schnitzler

                                                  Co-Founder, klimaundso

                                                    Paula Dieker

                                                    Social Host, DIE DA OBEN

                                                      Paula Lauterbach

                                                      Kommunikationsmanagerin, nextMedia.Hamburg

                                                        Robert Kindermann

                                                        Management, FLOW media

                                                          Saruul Krause-Jentsch

                                                          Head of Podcast DACH, Spotify

                                                            Wolfgang M. Schmitt

                                                            Podcaster

                                                              Yannick Franke

                                                              AI Team Lead, dpa German Press Agency

                                                                SPACE: The location in the heart of Hamburg's Speicherstadt warehouse district

                                                                The festival takes place at SPACE, the innovation space for the media and digital industry. SPACE is located in the heart of Hamburg's Speicherstadt historical warehouse district, surrounded by historical charm and in the M28 creative warehouse - the perfect stage for the nextMedia Festival. The elaborately designed warehouse not only offers a unique atmosphere, but also everything you need for creative impulses: inspiring rooms with a modern interior design, technologies to try out, a content wall with Hamburg products to touch and plenty of space for exchange, workshops and new ideas.

                                                                Start-ups, founders and media and digital companies from Hamburg come together every day in this innovation space to drive innovation forward together. During the festival, SPACE becomes the ideal festival location.

                                                                The SPACE is located on the 7th floor. An elevator is available.

                                                                Address
                                                                Am Sandtorkai 27
                                                                7TH FLOOR
                                                                20457 Hamburg

                                                                Tickets

                                                                Review of theme festival #1: AI

                                                                How to AI

                                                                Exciting perspectives on the topic of AI from our festival speakers

                                                                Lars Reiners in an interview. He is wearing a light plaid lumberjack shirt. He has shorter red hair, a shorter beard and silver, round glasses.

                                                                Lars Reiners, how is AI changing the work at Jung von Matt?

                                                                Zamina Ahmad in an interview. She is wearing a blue blazer and a white T-shirt underneath. Her long hair is loose over her shoulders.

                                                                Zamina Ahmad, how biased is our data?

                                                                Sven Wiesner in an interview. He wears a marian blue shirt and has shorter red hair and a longer beard.

                                                                Sven Wiesner, is AI leading us into a flood of arbitrariness?

                                                                Ninu Dramis im Interview. Sie trägt ein einen schwarzen Overall mit der kleinen Aufschrift "Redesigning Human Uniform". Die Haare sind zu zwei Zöpfen geflochten und liegen über die rechte und linke Schuter. Sie trägt eine schwarze Brille und weiße Ohrringe.

                                                                Ninu Dramis, is AI killing our creativity?

                                                                Jana Schwinkendorf in an interview. She is wearing a light olive green sweater and her hair is tied back in a plait.

                                                                Jana Schwinkendorf, Does AI reinforce prejudice and racism?

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                                                                Wir verwenden Cookies, um externe Inhalte anzeigen zu können. Sie können unter “Einstellungen” der Erhebung von Nutzerdaten widersprechen. Weitere Informationen erhalten Sie in unserer Datenschutzerklärung.

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