
Artificial intelligence is fundamentally changing processes, business models and value chains in the creative industries. This raises a key question for decision-makers in media and digital companies: how can we use AI to gain a strategic advantage?
AIM Leaders conference - organized with brand eins
The industry's flagship event is the first conference in the DACH region to bring together decision-makers from the entire media and digital industry to discuss and take action on the use of AI. Above all, the conference focuses on changing and future business models and the corresponding framework conditions. Only CEOs, CPOs, CTOs and AI directors from the media and digital industry are invited.
When?
27.11.2025
Where?
Mojo Club | Reeperbahn 1
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- Who are the AIM Leaders?
AIM Leaders are responsible for companies and areas that design products and services from the creative markets of press, advertising, broadcasting, film, books, music, software and games. They create an overarching, active network and seek concrete exchange and cross-market cooperation in the field of tension with AI.
- What are the program contents of the AIM Leaders Conference?
In 2025, the focus will be on industry-relevant topics such as regulation, new business models and innovative product developments. These will be discussed on the stages in the Mojo Club, Jazz Café and on the Deep Dive Stages on the topic of moving images and journalism. There will also be curated decision-maker formats such as the Speaker Dinner the evening before, the C-Level Meet & Greet with politicians and the AI Directors Meetup.
Hamburg as a hub for AI in the media and digital economy

AIM Leaders is organized by nextMedia.Hamburg - an initiative of Hamburg Kreativ Gesellschaft - and the Ministry of Culture and Media and sets an example for the further development of the media and digital location.
With AIM Leaders, Hamburg is positioning itself as a central meeting place for artificial intelligence in the field of content and technology. Hardly any other city combines creativity, media diversity and technological expertise as closely as Hamburg. With leading publishing houses and agencies, strong digital companies, the ARIC Hamburg innovation center and a clear political commitment to transformation, the Hanseatic city is the ideal starting point for AIM Leaders.
The involvement of industry partners demonstrates a shared interest in tapping into the economic potential of AI and helping to shape the location in the long term.
AIM Network
The AIM Leaders network consists of companies from the various submarkets of the media and digital economy. They are involved in the development of the conference and contribute content. The partners confirmed so far are







