Our Mission

Promoting media innovations - and making them visible

We are the regional initiative for the Hamburg media and digital scene. As a hub within Hamburg’s media ecosystem, our mission is to support the innovation-driven collaboration between media and digital companies, universities, their students, and local movers and makers. We believe in open innovation processes as a way to boost successful business ideas, entrepreneurial spirit, and knowledge acquisition.

Our goal is to further strengthen and expand Hamburg’s top position as a media city.

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Hamburg – City of Content (PDF, 6.1 MB)

Hamburg: City of Content

It’s hard to find another city home to so many media companies of national and international significance. In addition to SPIEGEL, Rocket Beans Entertainment, New Work SE, Jung von Matt and Online Marketing Rockstars, numerous global players such as Google, Snapchat, Facebook and Twitch operate their German business from Hamburg.


The media, digital, and creative sectors are key industries for the city of Hamburg – and they play an important role in maintaining and developing social and cultural public discourse, far beyond the city.

Our crew

Nina is the first point of contact for the diverse topics of the media and digital economy. Prior to that, Nina, who holds a doctorate in business administration, worked for the Spiegel Group for several years. As Head of Digital Marketing, she was most recently responsible for digital product and sales marketing management as well as technology cooperations. She implemented numerous digital projects and worked on setting up the group's innovation management. In the meantime, Nina taught at the University of Hamburg, consulted independently for companies and was an external assessor for the Google Digital News Innovation Fund. She is a panel member of the IFB's InnoFounder program as well as active on the advisory board of Social Media Week Hamburg and the advisory board of the Hamburg Media School's JIP.

Nina Klaß

Head of nextMedia.Hamburg
T +49 40 / 23 72 435 62
Nina.Klass@nextmedia-hamburg.de

Paula is our Communications Manager. She studied media and communication sciences and politics at Martin Luther University in Halle (Saale) and worked part-time at a TV production company in Leipzig. She also gained experience in the fields of journalism, public relations and event management at various stations. She is currently completing her master's degree in journalism and communication science at the University of Hamburg.

Paula Lauterbach

Communications Manager
T +49 40 / 23 72 435 68
Paula.Lauterbach@nextmedia-hamburg.de

As program manager, Bruno is the contact person for the incubator Media Lift, Scout & Match, the Workspace Funding and the Journalism Camp. He studied political science and cultural studies in Leipzig as well as management, organization and culture at the University of St. Gallen. During his studies, he gained experience in public relations and marketing at a PR agency, Finanztip and the Executive School St. Gallen. After working for SAP and a digital agency, he most recently worked as an innovation scout for a Hamburg-based science platform.

Bruno Marks

Program Manager
T +49 40 / 23 72 435 67
Bruno.Marks@nextmedia-hamburg.de 

As Community and Event Manager, Rouven is the contact person for events. He oversees nextMedia.Events such as the nextMedia.Sessions, event cooperations, the scoopcamp and the event community. He studied social economics with a focus on market-oriented management at the University of Hamburg and worked part-time in the music and audio sector. Most recently, he was involved in the business development of a multimedia project in the children and family sector and is also active as a musician in Hamburg.

Rouven Leonavicius

Community & Event Manager
T +49 40 / 23 72 435 61
Rouven.Leonavicius@nextmedia-hamburg.de

As Partner Manager at nextMedia.Hamburg, Cigdem is the contact person for corporates and advises them on the various offers for companies (including SPACE, Prototyping Lab, City of Content Tour). In this context, she also supports the nextMedia.advisory board. As program manager, she is currently in charge of the Prototyping Lab. Trained in media management, she studied publishing at the HTWK Leipzig and book science at the University of Mainz. After holding positions at DIE ZEIT, Bookwire and Holtzbrinck ePublishing, she most recently worked as Manager Strategy & Innovation at the Börsenverein des Deutschen Buchhandels e. V. (German Publishers and Booksellers Association).

Cigdem Boom-Aker

Partner- and Program Manager
T +49 40 / 23 72 435 60
Cigdem.Aker@nextmedia-hamburg.de

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As SPACE and project manager, Alina coordinates the various SPACE stakeholders and designs the programs and events on site. Alina first trained as a hotel manageress in Frankfurt am Main. After several years of professional experience abroad, she studied foreign trade / international management at HAW Hamburg and completed a traineeship in public relations and social media. Most recently, she was a lab manager in the innovation department of a media group, where new digital business models were developed using agile methods. She is also a member of the jury for the German Start-up Award for school students.

Alina Orth

SPACE Manager
T +49 40 / 23 72 435 65
alina.orth@nextmedia-hamburg.de

Network

We believe in an open innovation ecosystem – and facilitate cooperation together with these and other supporters:

Public stakeholders

Hamburg’s strong innovation infrastructure

Universities and Education

Connecting science and practice

Initiatives and associations

Visionaries, experts, networkers

Organizers & Events

Platforms for Hamburg innovations

Foundations

Civil society innovation drivers